Understanding and Enhancing the Community Value of Traditional Retail Markets in UK cities

Lead Research Organisation: University of Leeds
Department Name: Sch of Geography

Abstract

Traditional retail markets (TRM) have played a significant role in UK's towns and cities for centuries more recently specially supporting deprived neighbourhoods providing affordable food and start-up business opportunities as well as fostering social inclusion in increasingly diverse cities. However they have been affected by radical changes in global retail trends and public sector cuts which are relegating them to a marginal space. At the same time, markets specialising in food, local produce, fashion and crafts, aimed at high income consumers and tourists are in resurgence with Borough in London and La Boqueria in Barcelona held as successful models. Research is urgent to understand the current situation of markets and their potential community value which may be at risk as evidenced by the rise of campaigns, particularly in London, denouncing the displacement of independent retailers and vulnerable users.
To respond to this knowledge gap and need for policy advice, this research will provide a fresh, novel and holistic way to understand the community value, which so far has been evidenced in international academic and policy literature but remains disconnected. For our research we will define the community value of TRM as constituted of three interconnected dimensions: 1. Economic as places that provide affordable food, products and services as well as create opportunities for low cost business start-ups. 2. Social as platforms for social mobility and the development of community ties and trust leading to better social inclusion. 3. Cultural as spaces for experiencing a diversity of cultures and ethnicities and provide a sense of place for migrants, ethnic minorities and generally vulnerable citizens.
The project will be organised around four tasks. First we will critically analyse how the current public discourse around TRM is being framed nationally and internationally through an analysis of industry, academic, community, media and policy publications. Second, in collaboration with stakeholders through interviews and workshops, we will tease out the various ways in which key TRM stakeholders understand their community value. A third task will gain an in depth and rigorous understanding of markets users' experiences via interviews, focus groups and a large market user survey in three markets which we have selected as Sheffield Moor, Stockport and Queens Market in London. These represent the profound transformations that TRM are going through in different ways: the three are based in dense urban areas with significant deprived pockets within their catchments, they are all owned and managed by local authorities with severe funding pressures but are at various stages of redevelopment. With the data from the large scale survey we will perform a geospatial analysis identifying the socio-demographic groups that market users come from at the different case studies and relating this to their various experiences. The fourth task will concentrate in the development of usable outputs and tools for key TRM stakeholders such as market trader organisation, local authorities, national level policy makers, third sector organisations and local community groups all engaged in the future of TRM.
To extend our potential to have a real societal impact we will co-produce our research with non-academic partners from the TRM sector (National Market Traders Federation) and experts in community economics (New Economics Foundation) and we will be supported through a Steering Group with other organisations at various stages of the research (See letters). The project will result in five academic articles in international journals. We will produce reports aimed at policy makers within the TRM sector and accessible short reports and non-academic articles all disseminated through our communication strategy. We will also hold practical workshops with traders, market managers and community groups to test and feedback on our findings.

Planned Impact

The research will benefit all of those with responsibilities in the TRM sector as well as current and potential market users and members of the public in general. In particular:

Market Traders: There are around 55,000 people directly employed by TRM, half of them organised around the nation-wide National Markets Traders Federation (NMTF), Co-Is in this proposal, which has 23,000 members. They support traders on the ground, lobby government for the improvement of conditions in the sector and campaign widely to raise the profile of markets. Traders, through dedicated workshops, reports and non-academic publications, will benefit by having rigorous evidence about the socio-economic value that their jobs bring, promoting their sector to government bodies and the public in general.

Market operators and managers: There are around 1,226 TRM in the UK many of them organised around the National Association of British Market Authorities (NABMA) which has around 200 members and which supports our proposal (See letters). There are also private international operators such as Geraud and a new London Markets Board. These stakeholders are represented in the All Party Parliamentary Group on Markets (APPG) which is supportive of this project (See letters). At our case study markets, through dedicated workshops and reports, managers will benefit by the evidence generated from customer surveys thus giving them more information about their customer base. Nationally, via policy reports, workshops and presentations, operators will benefit from the policy tools to enhance the community value of markets, replicable for their own markets. These insights will support their activities aimed at showing the added value of this sector vis a vis corporate supermarkets at a time of increased competition and shrinking public budgets.

Market campaigns and community local groups: There are many campaigns emerging in the UK bringing together market users and traders to stop the neglect, disappearance or gentrification of their markets, such as Friends of Queens Market, Save Chrisp Street Market, Save Berwick Street Market, Wards Corner Community Coalition (all in London), Friends of Leeds Kirkgate Market or Friends of Peterborough Market with whom the PI is in direct contact. Campaigners will benefit by having rigorous data and a methodology, disseminated in reports, workshops and short publications, to evidence the community value of markets, which they campaign for, particularly in processes of urban regeneration when TRM are often under threat.

National level public officials / policy makers. The Department for Communities and Local Government and Department for Business and Innovation have direct responsibilities over markets as well as the Future High Streets Forum, the Association of Town Centre Management, Royal Town Planning Institute or Local Government Association. Through targeted dissemination of our policy reports and in a final project event, these policy makers will be shown a complex and holistic understanding of the value of TRM thus improving their knowledge in important decisions.

Market users and members of the public in general. It is estimated that there are 26 billion shopping visits to TRM each year (NABMA and NMTF, 2016) and they contribute to the economic and cultural life of towns and cities thus TRM are an important part of many people's lives. Through a carefully planned communication strategy involving social and traditional media, we will disseminate our findings to a wide audience spreading awareness of the community value of TRM which can impact on decisions over the promotion and improvement of markets. The most vulnerable groups will particularly profit by our evidence as policy makers' will have tools to tailor their policies towards them. In the case study markets, users will benefit from finding out more about the community role of their markets impacting on their pride and sense of place.

Publications

10 25 50
 
Description Through this research project we have interviewed over 20 national experts on markets in the UK and conducted local research in three specific markets: Grainger in Newcastle, Bury Market and Queen Market in London. In each of three markets we have interviewed around 10 local experts (f.e. traders and council officers), conducted two focus groups with customers and surveyed 500 customers; this constitues the largest ever data collection exercise on market customers. We are still in the process of analysing this data but so far we have been able to confirm our initial hypothesis that markets can bring community benefits for their customers. Our survey has shown that customers in these three markets tend to be older, in lower socio-economic groups and more ethnically diverse than in the catchment area. The survey also shows that customers value the affordability of produce and may rely of markets for shopping esssential goods; customers are choosing markets over other more conveniently located shops. Markets act as spaces for social encounter particularly for older people who use them to meet friends and exchange news and information. Markets also emerge as spaces where people from different ethnic and cultural backgrounds are interacting. Our research is also showing that despite these positive elements, many local authorities find it difficult to plan stategically to make the most of these benefits that markets can bring. This trend is aggravated by funding constraints on local authorities,
Exploitation Route The findings will be useful for the Markets retail sector and for local authorities.
They will be able to relicate our survey methodology and plan for improving the communit value of markets
Sectors Communities and Social Services/Policy,Leisure Activities, including Sports, Recreation and Tourism,Government, Democracy and Justice,Culture, Heritage, Museums and Collections,Retail

URL https://trmcommunityvalue.leeds.ac.uk/
 
Description APPMG agenda item July 2018
Geographic Reach National 
Policy Influence Type Participation in a national consultation
 
Description Evidence to Haringey Council Housing and Regeneration Scrutiny Inquiry
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Participation in a advisory committee
URL https://www.minutes.haringey.gov.uk/documents/s111865/Scrutiny%20Review%20-%20Wards%20Corner%20fourt...
 
Description High streets and town centres in 2030 inquiry
Geographic Reach National 
Policy Influence Type Participation in a national consultation
URL http://data.parliament.uk/writtenevidence/committeeevidence.svc/evidencedocument/housing-communities...
 
Description Presentation to APPMG 13/11/18
Geographic Reach National 
Policy Influence Type Participation in a advisory committee
URL https://trmcommunityvalue.leeds.ac.uk/report-launch/
 
Description Presentation to London Markets Board, 15/02/19
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Participation in a advisory committee
URL https://trmcommunityvalue.leeds.ac.uk/wp-content/uploads/sites/36/2019/02/190215-LMB-pres-v3.pdf
 
Description Presentation to Retail Markets Forum 21/01/2019
Geographic Reach National 
Policy Influence Type Participation in a advisory committee
 
Description School of Geography (University of Leeds) Impact Fund
Amount £9,499 (GBP)
Organisation University of Leeds 
Sector Academic/University
Country United Kingdom
Start 04/2019 
End 04/2020
 
Description University of Leeds ESRC Impact Acceleration Account
Amount £14,975 (GBP)
Organisation Economic and Social Research Council 
Sector Public
Country United Kingdom
Start 06/2020 
End 05/2021
 
Title NMTF data made available through CDRC 
Description NMTF - the only national trade association for market traders in the UK (and a collaborator on this project) - has made some of their extensive data on markets available for wider re-use via the Leeds-based Consumer Data Research Centre (CDRC). The latest addition to CDRC's 10,800 datasets is drawn from the NMTF's comprehensive data on markets. These data are collected as part of frequent visits to markets across the UK, carried out by in-house officers. Field Support Officers record non-sensitive information on market characteristics, trading days, opening hours, occupancy rates and the type of goods and services available. The NMTF has been able to make these data freely available via the CDRC, who have drawn on the enthusiasm and expertise of University of Leeds MSc student Oliver Smith to prepare and quality-assure the data. Oliver spent time in the NMTF's offices assessing the coverage and completeness of internal databases, preparing documentation to enable wider re-use of these data and adding geographic identifiers, enabling spatial and statistical analysis of these data. 
Type Of Material Database/Collection of data 
Year Produced 2019 
Provided To Others? Yes  
Impact Chris Savage, the NMTF's Project Manager, commented: "This is a tremendous opportunity to raise the profile of the NMTF's work and ensure that traditional retail markets are recognised within analysis and policy-making related to local retail environments". The NMTF is working closely with the Markets 4 People project team to understand the community value of traditional markets amidst a changing retail environment. The availability of comprehensive and high quality data capturing market provision is one part of that process. 
URL https://data.cdrc.ac.uk/dataset/national-market-traders-federation
 
Description Bury Market 
Organisation Bury Council
Country United Kingdom 
Sector Public 
PI Contribution - Desktop research of basic economic data and the policy context of the market. - Up to 10 semi-structured interviews with key informants (i.e. markets managers and other relevant local authority officers, traders, community groups) to understand the context and particularities of the market. In particular we will make an extra effort to recruit interviewees from organisations working with vulnerable groups to find out if and how they use TRM as part of their work. - A large 500 survey-questionnaire with customers in the market (each customer survey will last <15 minutes). This survey will be conducted between 18.02.2019 and 07.04.2019 by Fieldwork Assistance, with guidance from the research team. Before conducting the survey we will share a draft copy of the survey with Bury Council and will conduct a pilot over the course of one day in January 2019. - Spatial and geodemographic analysis of the market-user survey data. - Two focus groups with 6 regular market users in each to complement the survey data and develop a rich qualitative analysis of users' everyday life experiences of the market. - Information stalls within the market (organised by the research team). These will be held for one week towards the end of the project (provisionally Feb/March 2020) and findings from our research will be displayed in an accessible manner with copies of our outputs and project team members available for discussion with traders and market users. - Workshops/events/activities to share research findings with key actors and to explore how the research can inform the future development of the market (provisionally Feb/March 2020). - Sharing an overview of the survey data (NB: not the raw survey data) and a report on our findings pertaining to the market with Bury Council. - Provide regular updates and liaise closely with key actors (market management, traders group(s) and community groups) throughout the research process
Collaborator Contribution - Provide relevant background material relating to the market and the research project aims, where possible (e.g. research and policy documents). - Identify and enable key informants (e.g. market managers, other relevant local authority officers, traders and community groups) to provide interviews with the research team. - Facilitate access to the market, as necessary, for the research team and Fieldwork Assistance and disseminate information about the research amongst relevant groups (traders, members of the public, local authority, other businesses). - Liaise with the research team to agree appropriate dates and venues for data collection and for workshops, focus groups and dissemination activities. - Liaise with the research team to enable use of a market stall for the research team to share project findings through (provisionally in Feb/March 2020). - To explore with the research team and key actors the possible implications of the research findings for the future development of the market.
Impact Involvement as a project case study is cited as an example of successful partnership working in Bury Market's entry to the NABMA Great British Market Awards 2019. Bury won the top award of 'Britain's Favourite Market', chosen through a public vote.
Start Year 2018
 
Description Grainger Market, Newcastle 
Organisation Newcastle City Council
Country United Kingdom 
Sector Public 
PI Contribution · Desktop research of basic economic data and the policy context of the market. · Up to 10 semi-structured interviews with key informants (i.e. markets managers and other relevant local authority officers, traders, community groups) to understand the context and particularities of the market. In particular we will make an extra effort to recruit interviewees from organisations working with vulnerable groups to find out if and how they use TRM as part of their work. · A large 500 survey-questionnaire with customers in the market (each customer survey will last <15 minutes). This survey will be conducted between 18.02.2019 and 07.04.2019 by Fieldwork Assistance, with guidance from the research team. Before conducting the survey we will share a draft copy of the survey with Bury Council and will conduct a pilot over the course of one day in January 2019. · Spatial and geodemographic analysis of the market-user survey data. · Two focus groups with 6 regular market users in each to complement the survey data and develop a rich qualitative analysis of users' everyday life experiences of the market. · Information stalls within the market (organised by the research team). These will be held for one week towards the end of the project (provisionally Feb/March 2020) and findings from our research will be displayed in an accessible manner with copies of our outputs and project team members available for discussion with traders and market users. · Workshops/events/activities to share research findings with key actors and to explore how the research can inform the future development of the market (provisionally Feb/March 2020). · Sharing an overview of the survey data (NB: not the raw survey data) and a report on our findings pertaining to the market with Newcastle City Council. · Provide regular updates and liaise closely with key actors (market management, traders group(s) and community groups) throughout the research process.
Collaborator Contribution · Provide relevant background material relating to the market and the research project aims, where possible (e.g. research and policy documents). · Identify and enable key informants (e.g. market managers, other relevant local authority officers, traders and community groups) to provide interviews with the research team. · Facilitate access to the market, as necessary, for the research team and Fieldwork Assistance and disseminate information about the research amongst relevant groups (traders, members of the public, local authority, other businesses). · Liaise with the research team to agree appropriate dates and venues for data collection and for workshops, focus groups and dissemination activities. · Liaise with the research team to enable use of a market stall for the research team to share project findings through (provisionally in Feb/March 2020). · To explore with the research team and key actors the possible implications of the research findings for the future development of the market.
Impact To add.
Start Year 2018
 
Description Queen's Market 
Organisation Newham Council
Country United Kingdom 
Sector Public 
PI Contribution - Desktop research of basic economic data and the policy context of the market. - Up to 10 semi-structured interviews with key informants (i.e. markets managers and other relevant local authority officers, traders, community groups) to understand the context and particularities of the market. In particular we will make an extra effort to recruit interviewees from organisations working with vulnerable groups to find out if and how they use TRM as part of their work. - A large 500 survey-questionnaire with customers in the market (each customer survey will last <15 minutes). This survey will be conducted between 18.02.2019 and 07.04.2019 by Fieldwork Assistance, with guidance from the research team. Before conducting the survey we will share a draft copy of the survey with Bury Council and will conduct a pilot over the course of one day in January 2019. - Spatial and geodemographic analysis of the market-user survey data. - Two focus groups with 6 regular market users in each to complement the survey data and develop a rich qualitative analysis of users' everyday life experiences of the market. - Information stalls within the market (organised by the research team). These will be held for one week towards the end of the project (provisionally Feb/March 2020) and findings from our research will be displayed in an accessible manner with copies of our outputs and project team members available for discussion with traders and market users. - Workshops/events/activities to share research findings with key actors and to explore how the research can inform the future development of the market (provisionally Feb/March 2020). - Sharing an overview of the survey data (NB: not the raw survey data) and a report on our findings pertaining to the market with Newham Council. - Provide regular updates and liaise closely with key actors (market management, traders group(s) and community groups) throughout the research process.
Collaborator Contribution - Provide relevant background material relating to the market and the research project aims, where possible (e.g. research and policy documents). - Identify and enable key informants (e.g. market managers, other relevant local authority officers, traders and community groups) to provide interviews with the research team. - Facilitate access to the market, as necessary, for the research team and Fieldwork Assistance and disseminate information about the research amongst relevant groups (traders, members of the public, local authority, other businesses). - Liaise with the research team to agree appropriate dates and venues for data collection and for workshops, focus groups and dissemination activities. - Liaise with the research team to enable use of a market stall for the research team to share project findings through (provisionally in Feb/March 2020). - To explore with the research team and key actors the possible implications of the research findings for the future development of the market.
Impact To add.
Start Year 2018
 
Description Breadlines article 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Third sector organisations
Results and Impact Sara Gonzalez contributed an article titled 'Traditional public markets and the agenda for food justice' to the food and social justice 'zine Breadlines, published by Community Centred Learning. The publication helped to widen the audience for the project and begin to engage participants in the third sector and among market campaign groups.
Year(s) Of Engagement Activity 2018
URL https://communityknowledgecentred.files.wordpress.com/2018/03/breadlinesissue-issue1_mar19revised.pd...
 
Description Campaigners' workshop 12/11/18 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Third sector organisations
Results and Impact On Monday 12 November, 17 market campaigners from London and beyond attended a workshop led by Myfanwy Taylor and Sara Gonzalez. This workshop mirrored similar discussions with market managers and traders which we are undertaking alongside interviews with key actors shaping the national debate on markets in the UK. While we are able to hold workshops with managers and traders at their respective national conferences, there is currently no analogous national-level network or organisation representing campaigners. We therefore convened a dedicated meeting for market campaigners, building on and updating contacts and connections built through previous research.

We asked campaigners for their views on the community value of markets, the key features of traditional retail markets, the main threats to community value, and their ideas about how to enhance it. The insights shared will feed into our analysis and publications in the later stages of the project. After the workshop, campaigners stayed on to explore how they might work together in the future, including by participating (with the help of the London community network Just Space) in the upcoming Examination of the new London Plan, engaging with the new London Markets Board and forming a platform for community markets. Such activities could play a role in making links between the key actors presently shaping the debate on markets in the UK, and the wide range of organisations and actors whose goals and aims markets contribute to. We will therefore be exploring how we can support greater networking amongst market campaigners through the latter stages of this research project as well as more generally. At the time of writing, Principal Investigator Sara Gonzalez has received confirmation of funding to initiate such a network and help campaigners to make their voices heard in national debates. A summary of the discussion has been published on the project blog (see link) and sent to all participants.
Year(s) Of Engagement Activity 2018
URL https://trmcommunityvalue.leeds.ac.uk/campaigners-perspectives-on-the-community-value-of-markets/
 
Description Managers' workshops 17/09/18 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Sara Gonzalez and Myfanwy Taylor held two workshops as part of the National Association of British Market Authorities (NABMA) annual conference in Stratford-upon-Avon. We wanted to understand market managers' perspectives on the community value of markets and how it can be enhanced, the key features of traditional retail markets and the role of local authorities. Around 30 market managers attended the two workshops, bringing their experience and insights from the local authority sector, private operators, charitable trusts and the wider industry. These discussions confirmed the variety and diversity within the UK markets sector, revealing a wide range of understandings about the community value of traditional retail markets held by market managers working in different places and organisations. The two workshops included participants from Aylesbury Vale District Council, Bolton Metropolitan Borough Council, Borough Market, Bury Council, Calderdale Metropolitan Borough Council, Cirencester Town Council, Covent Garden Market Authority, Geraud Markets, Grimsby, Kirklees Council, Limerick Milk Market, Manchester City Council, Mid Devon District Council, Northampton Borough Council, Northumberland County Council, Oswestry Town Council, Real Deal, Royal Borough of Kensington & Chelsea, Stockport, Wendy Fair Markets and Wyre Council. Approximately half asked to be added to the project mailing list, to receive updates on the project's progress, findings and future events and many supplied feedback on the event and additional comments relating to the discussion topics.

After the workshops, a blog post summarising the discussion was published on the projject website (see link) and this was circulated by NABMA to their members in an email saying "At a time when many local market authorities are reassessing their resources and the value of their service provision it may be useful for you to quote particular factors from this report to your elected members and fellow officers".
Year(s) Of Engagement Activity 2018
URL https://trmcommunityvalue.leeds.ac.uk/market-managers-perspectives/
 
Description Market Times article Feb 2019 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact An article was published in the February 2019 edition of the monthly traders' magazine 'Market Times' to provide an update on the research project, which had featured in previous articles and been presented at trader events. This helped to achieve a high rate of participation in a workshop for traders at the NMTF 2019 annual conference (one of the activities foregrounded in the article) as well as building awareness of the project more generally and raising its profile among this stakeholder group.
Year(s) Of Engagement Activity 2019
URL https://www.nmtf.co.uk/mt/MarketTimesFebruary2019/#p=28
 
Description Meeting with market campaigners 23/07/18 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Study participants or study members
Results and Impact Myfanwy Taylor and Sara Gonzalez gave a brief presentation on the research project to ten market campaigners, after which there was in-depth discussion, in particular about campaigners' understandings of the community value of markets. Campaigners were invited individually and also more broadly through social media and by publicizing the event through relevant networks. There were some brief general updates from groups (on progress with their campaigns) before the discussion quickly returned to the research project and how it could be useful to market campaigners. This allowed campaigners to have a say on their preferred modes of engagement with the project and where they would like to have an input (e.g. commenting on the draft customer survey before it is finalised) and also suggest ways in which the research team could support their activities and extend the project's impact. For instance, the campaigners wanted advice and support to engage with the new London Markets Board and the London Plan, and also felt that they would benefit from support to build a campaigners' network.
Year(s) Of Engagement Activity 2018
 
Description NMTF Conference 2018 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Team members manned a stall presenting the research project at this industry conference (attended by approx 150 delegates) and gave a short presentation to introduce the project and ecourage delegates to make contact. On the stall, visitors were able to read relevant publications by members of the team, chat about the project and access further information. Those engaged included a mixture of "traditional" traders, newer traders from niche/specialist markets, local authority officials and private operators. A project-specific question ('how can we measure the community value of traditional markets?') was added to the debate session at the end of the conference and this generated considerable engagement and enthusiasm, with participants identifying some key ways of evidencing community value (e.g. through the scale of campaigns and stats to demonstrate the ethnic mix of market users). It also highlighted a need to be more specific about how we are using key terms such as 'community' and this will help to improve our engagement and dissemination in later stages of the project.

Approximately 15 delegates asked to be included on the project mailing list and provided feedback on our questions about the most undervalued aspects of markets. Several of these delegates expressed a keen interest in taking part. Attendance at the event helped to indicate several potential interviewees for WP1 and WP2 and also shed light on two potential case-study markets.

The event also provided an opportunity to bring the project to the attention of National Policy Makers, as it was attended by Jim Fitzpatrick MP, who is chair of the All Party Parliamenary Group for Markets. As a consequence, the project was highlighted on the agenda of the subsequent APPMG meeting.
Year(s) Of Engagement Activity 2018
 
Description Presentation to APPMG 13/11/18 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Adrian Bua, Myfanwy Tayor and Sara Gonzalez gave a presentation on the research project and it's policy briefing 'Valuing Tradition Retail Markets: Towards a Holistic Approach' at a meeting of the All-Party Parliamentary Markets Group (APPMG) on 13th November 2018. The briefing proposes new ideas to decision-makers for how to measure the holistic economic, social and cultural value of traditional retail markets in the UK and was strongly endorsed at the meeting by the Chief Executives of the National Market Traders' Federation (our Co-Is) and the National Association of British Market Authorities, with the latter stating that this was one of the most important research projects the sector had had and that it had real potential to make the case for markets at national policy level. The meeting was attended by MPs, civil servants, public and private market operators, academic researchers an industry experts. Afterwards, a copy of the policy briefing and details of the presentation were circulated to all MPs in the APPMG, along with the minutes. the project team expressed its eagerness to maintain communication with the APPMG and share findings. To coincide with the launch, the policy briefing was promoted through the project website, social media, NMTF's e-bulletin to members and an article in the industry publication Market Times.
Year(s) Of Engagement Activity 2018
URL https://trmcommunityvalue.leeds.ac.uk/report-launch/
 
Description Presentation to Yorkshire Markets Forum 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Myfanwy Taylor gave a presentation of the research project to the Yorkshire Markets Forum, chaired by project Co-I NMTF. The aim for this activity was to increase awareness of our research, engage with potential case-study markets and to makecontact with market managers and operators to foreground the option of participating in the project through workshops.The presentation was followed by a discussion around how markets identify, measure and utilise community value and Q&A about the project.

Attendees responded enthusiastically in the discussion session and several expressed an interest in hearing more about the project as it progresses.
Year(s) Of Engagement Activity 2018
 
Description Project Website 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact A project website was created as a way of engaging potential participants and sharing outcomes from the project as it progresses. Separate pages have been created for the various stakeholder groups we wish to connect with.
Year(s) Of Engagement Activity 2018
URL https://trmcommunityvalue.leeds.ac.uk/
 
Description Quoted in Times article on Seven Sisters Market 06/05/19 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Myfanwy Taylor and Frances Northrop (Co-I, New Economics Foundation) were quoted in an article regarding the campaign to save Seven Sisters Market in London. They provided a counterargument to claims regarding the redevelopment being proposed by Haringey Council and Grainger PLC and bring the concerns of campaigners and traders to the fore. This helped to raise the profile of the campaign, shortly before the campaign team were due to submit their alternative Community Plan for redevelopment of the market to a Council Scrutiny Review Panel. The same journalist also invited team members to comment on other market regeneration plans in London, e.g. https://www.independent.co.uk/independentpremium/mercato-metropolitano-food-hall-mayfair-london-steamy-and-co-startup-a9187011.html
Year(s) Of Engagement Activity 2019
URL https://www.thetimes.co.uk/article/seven-sisters-market-traders-want-to-do-it-for-themselves-ssggppc...
 
Description Report launch article in Market Times Dec 2018 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact A short article was published in the December 2018 edition of the monthly traders' magazine 'Market Times' to promote the launch of the team's policy briefing 'Valuing Traditional Retail Markets: Towards a Holistic approach'. This helped to achieve our aim of disseminating project outcomes to as wide an audience as possible. Hopefully, it will also lead to increased participation in the Traders' workshop which will be held at the NMTF conference in April 2018 as well as builing awareness of the project more generally.

One outcome is that, having read the article, the team was contacted by the Chief Executive of Acton West London which set up Acton Market as a social enterprise. This created the opportunity for the team to learn more about Acton's market model and the way in which it creates community value by fostering social cohesion and creating self-employed opportunities. AWL see the market as a way to provide a valuable and badly needed service to low income, marginalised and vulnerable communities, whilst also serving more affluent residents.
Year(s) Of Engagement Activity 2018
URL https://www.nmtf.co.uk/mt/MarketTimesDecember2018/#p=15
 
Description Trader workshop at NMTF conference 08/04/19 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact We held three workshops with traders on the community value of markets at the NMTF Conference in Hull . More than 30 traders participated in the workshops, bringing their experiences from a wide range of fairs, indoor and outdoor markets across the UK. The workshops confirmed that markets are more than economic spaces for the traders who earn their livings there. The discussions powerfully communicated traders' pride and passion for the quality, value and customer service they provide, and the contribution markets make to reducing loneliness, improving mental health and supporting vulnerable people. The workshops also produced useful suggestions for how to enhance community value, in particular by improving transport connections and re-introducing housing to town centres; professional partnership working between operators and traders; improvements to the market environment, such as adding more benches and holding events to encourage social interaction; and, importantly, retaining connections between food and retail traders (in particular through redevelopment schemes) in order to ensure benefits continue to flow between the two.
One participant, who now manages five markets on behalf of his local council, said that he had quoted materials produced by the research team to convince the council that the value of markets is more than economic.

Workshop participants made several suggestions for improvements traders could make themselves, for example selling unique, artisan and personalised products; offering products which appealed to young people; getting together to offer packaged meal kits; using less plastic; using social media; providing excellent customer service; and continuing to adapt and evolve. The main proposition put forward for enhancing community value, however, was for improved professional partnership working between operators and traders (a small number of participants also added a third actor, communities).
Year(s) Of Engagement Activity 2019
URL https://trmcommunityvalue.leeds.ac.uk/traders-perspectives-on-the-community-value-of-markets/
 
Description Twitter Account 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact The Twitter account @Markets4People was created as a means of engagement and dissemination for the project and as a research tool to identify relevant initiatives, industry trends, news stories and research.

Using this account, the project has become a regular contributor to the weekly Twitter chat hosted by @MarketHour and a way of reaching out to its >1500 followers who are predominantly market traders and operators across the UK. Use of the platform has allowed us to establish first contact with a number of atakeholders who have gone on to become more directly involved with the project as participants. It has also raised the profile of the project and helped us to share our aims and outcomes with a much wider audience.
Year(s) Of Engagement Activity 2018
URL https://twitter.com/markets4people
 
Description Unconference workshop, 10th International Public Markets Conference 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Sara Gonzalez and Myfanwy Taylor hosted an Unconference workshop on 'Researching the Community Benefits of Public Markets'.at the 10th International Public Markets Conference on Friday 7th June. The session was attended by market operators, traders, public sector staff, researchers and third sector organisations from around the world. Some campaigners, traders and private operators fed into the discussion via Twitter, as did the author of Levenshulme Market's social value audit, Nikala Torkington, who seemed keen to be involved in other outputs or impact work on measuring social value.
Year(s) Of Engagement Activity 2014,2019