Labour Geographies of India's New Services: The Working Lives of Agents in the ITES-BPM Sector

Lead Research Organisation: The Open University
Department Name: Faculty of Arts and Social Sci (FASS)

Abstract

Whilst India's 'international-facing' call centre workforce, a key 'voice-based' segment of the IT-enabled services/ Business Process Managmet (ITeS/ BPM) sector, has been the subject of focus in many studies researching the country's growth as the 'world's back-office', not much is known about the workforce that serves the growing appetite for similar services in its domestic market.

Indeed, India's diverse and multi-lingual 'domestic-facing' call-centre industry is increasingly providing employment opportunities to young people across new urban-regional geographies, specifically in some of the smaller ('Tier-2 and Tier-3') urban centres. However, there is a general lack of scholarship on this fast-expanding workforce, which is quite unlike the 'English-speaking elite' that dominates employment in the 'transantional' ITeS-BPM economy. This lack of knowledge prevents us from gaining a holistic understanding of new forms of work, labour and livelihoods that are constitutive of growth and development in the fast-changing socio-economic context of India.

To address this marked gap in our knowledge and build a more integrative understanding of contemporary transformations in work and labour in developing economies, my PhD research explored different aspects of domestic call centre agents' working-lives in Pune city - a fast-emerging 'Tier-2' metropolis and a ITeS-BPM hub in India. Adopting a qualitative 'ethnographic case-study' approach, my research drew from participant observations, site-visits, and more than 100 in-depth interviews in Pune between November 2015 and October 2016.

Based on the combined analysis of the data, my research showed how domestic call centres constituted sites of aspiration for the moderately educated youth from lower-middle class backgrounds, many of whom demonstrated an active espousal of this form of employment and contest mainstream assertions of their overall powerlessness and lack of choice in work or role selection. Second, the research tackled ideas of 'professionalism' in domestic call centres, revealing the different ways in which these notions were transmitted and imbibed during skills-trainings and task-performance on the actual call centre floor. Relying on observations and workers' own narratives, the research here demonstrated how firm-enforced ideas of professionalism 'from above' got regularly challenged and reworked 'from below' by workers. Finally, the research explored the wide diversity in domestic call centre workers' labour market experiences - the 'hyphenated' nature of their employment pathways and the cross-sector career staircases that some workers forged, highlighting the role of workers' own agency in these experiences.

Overall, my research findings provided a rich representation of the diversity of ordinary working-life and everyday agency of 'low-end' new services workers in India, highlighting instances when it enables upward social mobility, but also showcased occasions when it got constrained. In doing so my research extended the 'hybrid' (economic/ development) geographies agenda, seeking to at once 'spatialise' and 'humanise' contemporary experiences of precarity and precarious work from the standpoint of under-explored and/or 'out-of-the-way' places in the 'emerging' global South.

The ESRC fellowship will seek to build on and extend this research along with enhancing the skills I developed during my PhD, in preparation for an academic career.
 
Description The award has been used to write and submit 4 full-lenght research articles alongside 3 small pieces in high-quality journals and the media. These papers relate to the grant holder's PhD dissertation topic and associated areas of work and labour in the digital outsourcing sectors. While one of the full-length papers have been published in the Urban Planning Journal by March 2021, the other three are at various stages of review and are expected to be published in late 2021.

The award has also facilitated research communication activities by the grant holder in various online seminars, international conferences and workshops on the broad areas of labour, urban and development geography in India and the global South.

The award has been extended by six-months following the Covid-19 pandemic and has enabled the researcher to undertake an important international reseach project on the impact of the pandemic on the gig economy and migrant workers in India. Findings from this research will be written-up and submitted to publications ande media in 2021.

The award has been used for conceptualising further funding and early career grants on digital development in India and the global South.
Exploitation Route The outcomes of this research will be useful for academics, industry actors and policy-makers interested in understanding and engaging with -
i) the rise of digitalised new services work and employment in India and other developing economies;
ii) the impact of the IT-BPM / digital outsourcing sector on work, employment and labour in India and the global South;
iii) the impact of Covid-19 on the gig work, employment and migrant labour in India.
Sectors Creative Economy,Digital/Communication/Information Technologies (including Software)

 
Description Interview Discussion on the Covid-19 Crisis and its impact on Work and Employment in India 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact The interview-discussion on India's employment and migration crisis in the wake of COVID-19 was conducted as part of the Vlog series on the Impact of COVID, run by the School of Social Sciences and Global Studies of the Open University, UK.
Year(s) Of Engagement Activity 2020
URL https://fass.open.ac.uk/school-social-sciences-global-studies-geography/news/indias-employment-and-m...
 
Description Popular Media Article on India's Gig Economy 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact This was a media article on the emerging gig economy in India - on the subject of Ola and Uber driver's strikes.
Year(s) Of Engagement Activity 2019
URL https://futuresofwork.co.uk/2019/12/09/unrest-in-indias-gig-economy-ola-uber-drivers-strikes-and-wor...
 
Description Presentation on Geographies of Work in the Pandemic and Beyond - Virtual Seminar Series of the University of Cambridge (Geography) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other audiences
Results and Impact Over 90 academics and sustdent registered to attend this online seminar series hosted by the School of Geography, which led to further collaboration on new research projects in the area.
Year(s) Of Engagement Activity 2020
URL https://www.geog.cam.ac.uk/research/projects/decentwork/events/