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A Country Divided? Polarisation and identity after Brexit

Lead Research Organisation: London School of Economics and Political Science
Department Name: Government

Abstract

The EU referendum left Britain a politically divided country: 'Leavers' and 'Remainers' became new political and social identities that still shape how people view politics, and each other. Research over the last few years has demonstrated large social divisions along Brexit lines and a partial realignment of British party politics. Yet we still know very little about what shapes and reinforces these new Brexit identities: why are these identities so central for some people, but tangential for others? And are these identities fading, or changing in nature, now that Britain has left the EU?

Understanding and addressing the consequences of Brexit polarisation requires knowledge of its foundations. The greater the resilience of these identities, the greater the potential negative effects on democratic dialogue and legitimacy. To the extent that Brexit identities are rooted in a deeper societal divide about cultural values, such polarisation may persist far into the future, even as the meaning of the labels grows ever more obscure. Equally, now that Britain has left the EU and other issues have grown in importance, it also seems reasonable to expect that these identities may become less important to most people. Either way, we need to understand how these identities change, and crucially we need to know who remains attached to their Brexit identity.

As little is known about how new political identities emerge and evolve, Brexit provides an important case for understanding the development of political group attachments. Ultimately, we therefore want to provide new fundamental insights into the nature of political identities and how these identities change. Our core argument is that to understand the long-term impact of Brexit divisions on British society, it is not sufficient, although it is clearly necessary, to simply track how many people identify as 'Leavers' and 'Remainers'. Knowing the size of these groups is important, but we also need to track the strength, and emotional intensity, of these identities, and assess what affects how these identities alter over time. First, we are interested in how material self-interest affects identity change. To this end, we want to examine how real-world changes, specifically focused on people who we know are better off or worse off because of Brexit, affect political identities. Second, we want to apply insights from social psychology about the role of fundamental personality traits in shaping identity attachment and resilience. We do not intend to use personality traits to explain who is on one side or the other, but rather we will use these traits to explain identity retention and identity strength. Finally, we know that affective polarisation is related to 'filter bubbles' and 'echo chambers' as people become unwilling to engage (in person or online) with people from the other side. We therefore also want to explore how identities are retained, and again become entrenched, via the homogeneity of social, geographical and social media networks.

Empirically, we plan to answer these questions using a wide variety of state-of-art methods, including survey experiments, lab experiments, repeated cross-sectional surveys and panel surveys. Our results will contribute not only to the discussion about British society and politics after Brexit, but also to more fundamental debates on political identities and democracy. In terms of the 'Governance after Brexit' Call, our project directly addresses two of the Priority Areas, primarily (2) 'UK economy and society 'after Brexit' (Leave/Remain identities)', but also (3) 'The constitution, politics and policy 'after Brexit' (impact on political parties and democracy)'.

Publications

10 25 50
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Hobolt S (2021) The Polls-Trends in Public Opinion Quarterly

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HOBOLT S (2023) The Polarizing Effect of Partisan Echo Chambers in American Political Science Review

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Tilley J (2023) Brexit as an Identity: Political Identities and Policy Norms in PS: Political Science & Politics

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Tilley J (2024) Narcissism and Affective Polarization in Political Behavior

 
Description The Brexit referendum created two new political tribes in Britain: Leavers and Remainers. In this project, we examine how the referendum transformed the EU issue into a salient social identity for voters, with profound and lasting consequences for politics and society. Even though Britain formally left the EU in 2020, these group identities have endured well beyond the referendum and continue to shape the political landscape. The two tribes persist in viewing each other with scepticism, and often outright hostility, reinforcing polarised perceptions of political and social issues far beyond Brexit itself. Their influence extends into attitudes towards governance, trust in institutions, economic policy and Britain's role in the world.
Understanding the Brexit Identity Divide

Our project sets out to answer two key questions: why did Brexit identities emerge, and how have they continued to shape British politics long after the referendum? To address these questions, we demonstrate the far-reaching consequences of these new identities on public attitudes, political choices, and social cohesion. Through rigorous analysis of original survey data, experimental studies, media discourse, and political speeches, we provide an in-depth understanding of how Brexit identities took hold and why they have remained so influential.
We demonstrate that the EU referendum was not just a vote on Britain's membership of the European Union-it was a catalyst that redefined political identities. The very act of participating in the referendum forced voters to take a definitive stance, marking their choice with a cross on the ballot paper. This created two clearly labelled groups, and voters actively internalised these identities. More than just a reflection of pre-existing divisions, the referendum itself served as a moment of identity formation, reinforcing a sense of belonging to either the Leave or Remain camp. Unlike many political issues, where attitudes are shaped by policy debates or party platforms, Brexit identities became deeply personal and moralised. Voters expressed strong emotional attachments to their chosen camp, with many feeling pride in their label and intense animosity towards those who had chosen differently. Even after Britain left the EU, these identities did not fade away. Instead, they became a lens through which individuals interpreted political and social events. Brexit identities now influence attitudes towards policy areas that extend well beyond EU membership.

BROADER SIGNIFICANCE
Our project tells a much broader story of how divisive social identities can emerge in response to political events and fundamentally alter existing political allegiances. While Brexit was a unique moment in British history, the process through which new political identities form, persist, and reshape political landscapes is not confined to this case alone. Similar identity-based divides have emerged in other contexts, particularly in response to referendums and major political upheavals. Our findings have implications for understanding how territorial referendums, such as those on Scottish independence or Catalan secession, can create lasting social and political cleavages that extend far beyond the original issue.

CONTRIBUTIONS OF THE PROJECT
Our project makes three main contributions to the understanding of political identities and their impact:

1. A New Account of Brexit's Impact on British Politics:
We provide an original, evidence-based account of how the Brexit referendum reshaped British politics. By situating Brexit within the broader historical context of UK-EU relations, we show how decades of debate and public opinion culminated in a referendum that redefined political identities. The research demonstrates how this new political fault line has had wide-reaching consequences for political attitudes, voting behaviour, and party competition in the UK.

2. Advancing the Study of Social Identities in Politics:
While there is an extensive literature on social identities, most studies focus on identities rooted in social categories such as class, race or religion. Our research breaks new ground by exploring how a significant political event can create and sustain new political identities that rival traditional party loyalties. By examining the Brexit referendum as a case study, we provide insights into the conditions that lead to the formation of new identity divides and the factors that sustain them over time. This has wider relevance for understanding political polarisation and identity formation in democracies across the world.

3. Expanding the Debate on Affective Polarisation:
Affective political polarisation-the deep emotional division between opposing political groups-is often studied in the context of party competition. Our research demonstrates that events such as referendums can create new in-groups and out-groups, fostering intense prejudice, bias, and misperception. The case of Brexit shows how these new identities can shape attitudes long after the original vote, influencing perceptions of political legitimacy, governance, and social trust.
Exploitation Route The Brexit referendum was a defining moment in British history, not only because of its immediate political consequences but also because of its lasting impact on political identities. This project has documented how the referendum created new political tribes, shaped attitudes, and influenced public opinion in ways that continue to reverberate across British society. More broadly, our findings contribute to understanding how issue-based identities emerge and the role they play in shaping political behaviour. As the UK navigates the post-Brexit era, recognising and addressing these divisions remains crucial for fostering democratic engagement and social cohesion.

The outcomes of this research project can be used by politicians, practitioners and the wider public to gain insight into how the Brexit referendum has influenced politics and public opinion in the aftermath of the vote, and to better understand the difficulties in reaching consensus on post-Brexit reforms. It can also feed into future discussions of referendums and how to design these direct democratic instruments in the best ways.

Moreover, the project also informs other academics working on public opinion and social identities. The survey data collected as a part of this project has also been made available for further analysis and use.
Sectors Government

Democracy and Justice

URL https://hobolt.com/research-2/#brexit-page-jump
 
Description The award has contributed to the public understanding of how the Brexit referendum triggered the emergence of two deeply held political identities-Leavers and Remainers. It has shown how these new tribes, rooted in long-standing socio-economic and value divides, rapidly reshaped British politics, voter allegiances, and public opinion. This has had significant implications for democracy, social cohesion and even economic policymaking. Beyond its academic contributions, the research has informed the public, the media and key policy-makers through extensive engagement. The research has addressed the polarised nature of public debate and sought to translate complex academic insights into accessible narratives. This includes collaboration with UK in a Changing Europe, media interviews, public events, policy briefings, and a dedicated BBC Radio 4 programme. Findings have been widely disseminated through high-profile talks, including the Annual Mackenzie Lecture at the University of Glasgow and a keynote presentation at the Research Insights event. The work has also shaped public debate through media contributions, a podcasts on Brexit and public opinion, and blog posts and reports published via UK in a Changing Europe. Engagement with policymakers and stakeholders has been facilitated through participation in conferences such as the British Politics after Brexit Conference and expert talks, including a presentation to the Institute for Humane Studies and a conference on Brexit public opinion. Within academia, the research has facilitated a new area of study on issue-based identities. It has influenced political science and behavioural research by providing a theoretical framework that extends beyond Brexit. This framework helps explain how deeply entrenched political identities emerge and shape societies worldwide.
First Year Of Impact 2022
Sector Government, Democracy and Justice
Impact Types Societal

Policy & public services

 
Title Attitudes Towards Brexit Panel, 2021-2022 
Description Attitudes Towards Brexit Panel, 2021-2022 This is a panel study tracking the British public's attitudes towards Brexit, and general political attitudes, between 2021 and 2022. 
Type Of Material Database/Collection of data 
Year Produced 2025 
Provided To Others? Yes  
Impact This dataset has been deposited with the UK DataServe ReShare repository (Acq.: 14865 Attitudes Towards Brexit Panel, 2021-2022) and other researchers will therefore be able to use it to track attitudes towards Brexit, Brexit identities and political identities during this time period. The principal investigators have already used this dataset in several publications (see list of publications by Hobolt and Tilley). 
URL https://beta.ukdataservice.ac.uk/datacatalogue/studies/
 
Title Brexit Tracker Survey, 2021-2024 
Description Brexit Tracker Survey, 2021-2024 This tracker survey contains representative data on the British public's attitudes towards Brexit, their Brexit identities and their general political and economic outlook between 2021 and 2024. 
Type Of Material Database/Collection of data 
Year Produced 2025 
Provided To Others? Yes  
Impact This dataset has been deposited with the UK DataServe ReShare repository (Acq. 14864 Brexit Tracker Survey, 2021-2024) and other researchers will therefore be able to use it to track attitudes towards Brexit, Brexit identities and political identities during this time period. The principal investigators have already used this dataset in several publications (see list of publications by Hobolt and Tilley). 
URL https://beta.ukdataservice.ac.uk/datacatalogue/studies/
 
Description UK in a Changing Europe partnership 
Organisation The UK in a Changing Europe
Country United Kingdom 
Sector Public 
PI Contribution The partnership with The UK in a Changing Europe has enabled us to disseminate our research more widely and more effectively to policy-makers, practitioners, journalists and other researchers through their frequent public events and their reports, which we have contributed to (see Dissemination events).
Collaborator Contribution The UK in a Changing Europe has invited us to frequent public events to disseminate our research and have asked us to publish in their reports on The State of Public Opinion.
Impact Example of outputs: - Podcast: UKICE (I Tell) on elections and public opinion (https://ukandeu.ac.uk/podcasts/elections-and-public-opinion-with-professor-sir-john-curtice-and-professor-sara-hobolt/) - Report: The state of public opinion: 2023 (https://ukandeu.ac.uk/reports/the-state-of-public-opinion-2023/) - Blog post: Anger, Brexit and losers' consent (https://ukandeu.ac.uk/anger-brexit-and-losers-consent/)
Start Year 2021
 
Description Blog post 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Blog post in "UK in a Changing Europe" website, which is aimed at providing high-quality and independent social science research on the broad theme of Brexit and its consequences.
Year(s) Of Engagement Activity 2023
URL https://ukandeu.ac.uk/anger-brexit-and-losers-consent/
 
Description Chapter "Do 'Remainers' and 'Leavers' still exist?" in report 'British Politics after Brexit' 2022 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact The title of this report - 'British Politics after Brexit' - invites a simple question: are we really living through a 'post-Brexit' era in British politics? James Tilley and I contributed to with a chapter entitled "Do 'Remainers' and 'Leavers' still exist?" on how identities have evolved and with what consequences.
Year(s) Of Engagement Activity 2022
URL https://ukandeu.ac.uk/wp-content/uploads/2022/02/UKICE-British-Politics-after-Brexit.pdf
 
Description Keynote lecture: Annual Mackenzie Lecture, University of Glasglow 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Postgraduate students
Results and Impact Annual Mackenzie keynote lecture at the University of Glasgow, by Professor Sara Hobolt. The topic of the lecture was "Tribal Politics. How Brexit divided Britain".
Year(s) Of Engagement Activity 2023
 
Description Leave and Remain: The Brexit Referendum Campaign 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Key findings from the project were published in the UK in a Changing Europe Report "The Brexit Files: from referendum to reset". This publication reached an audience of 1000s and was also marked by a public event with key media and policy stakeholders.

This forms part of our partnership with UK in a Changing Europe to provvide impartial, research-based analysis on a number of issues, but most particularly on UK-EU relations.

This report brings together some of the best scholars working on these issues to consider a number of these questions on the 5th anniversary of the UK ceasing to be a member of the European Union.
Year(s) Of Engagement Activity 2025
URL https://ukandeu.ac.uk/reports/the-brexit-files-from-referendum-to-reset/
 
Description Podcast on elections and public opinion 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Elections and public opinion with Professor Sir John Curtice and Professor Sara Hobolt
On this episode of UKICE (I Tell), Professor Anand Menon talks to Professor Sir John Curtice and Professor Sara Hobolt about the media and political discourse around polls, their predictions for the UK general election and what is at stake in the upcoming European Parliament election.
Year(s) Of Engagement Activity 2024
URL https://ukandeu.ac.uk/podcasts/elections-and-public-opinion-with-professor-sir-john-curtice-and-prof...
 
Description Presentation at British Politics after Brexit Conference 2022 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Presentation of project findings at major conference, which brought together some of the best academic experts on public opinion from across the UK, senior politicians and journalists to explore the key questions facing British politics - including the current strategies and prospects of the political parties, and the way in which political identities and attitudes have changed in the last half-decade. The conference coincides with the launch of our new report 'Brexit and party politics in the UK'.
Year(s) Of Engagement Activity 2022
URL https://ukandeu.ac.uk/events/british-politics-after-brexit-conference-2022/
 
Description Presentation at Research Insights event. 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Postgraduate students
Results and Impact Presentation in the public seminar "Research Insights: providing insights from the best social science for those who want to dig a bit deeper into what the research says."

The process of leaving the EU polarised public opinion across Britain. 'Leave' and 'Remain' became strong identities that exercised a powerful influence on political attitudes and choices. Do these identities continue to shape British politics after Brexit? How do they exercise their influence? Are they fading? Faced with new choices after leaving the EU and the trade-offs inherent within them, what package of options do people in Britain prefer. How do people want Britain to use sovereignty it has regained after Brexit?

The event built on two ongoing ESRC-funded research projects:

Professor Sara Hobolt will present on 'A Country Divided? Polarisation and identity after Brexit'.
Dr Ceri Davies will discuss qualitative research findings from 'How Does Post-Brexit Britain wish to Exercise its Sovereignty?' and Professor John Curtice will analyse results from that project's deliberative polls.
Year(s) Of Engagement Activity 2022
URL https://ukandeu.ac.uk/events/research-insights-public-opinion-and-brexit/
 
Description Radio 4 documentary ('The kids are alt-right?') 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact A BBC Radio 4 documentary series that featured both PIs discussing how partisanship shapes political attitudes. The series was released as five episodes from 15th January 2024 until the 19th January and then repeated on Monday nights from February 19th 2024 onwards. The radio programme was broadcast in the UK, and available on BBC Sounds, but also released as a podcast in the 'Seriously' series.
Year(s) Of Engagement Activity 2024
URL https://www.bbc.co.uk/sounds/brand/m001vbsw
 
Description Sara Hobolt speaker at conference on public opinion 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact UK in a Changing Europe conference on the state of public opinion in Britain with a range of expert academics, pollsters and Westminster insiders discussing where the public stands on policies and parties, and present new public opinion research on education, ethnic minority voters, Brexit and the cost of living.
Year(s) Of Engagement Activity 2023
URL https://ukandeu.ac.uk/events/british-politics-what-does-the-public-think/
 
Description Talk to Institute for Humane Studies 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact A talk to an American Think Tank (The Institute for Humane Studies) titled 'Affective Polarization and Democratic Norms'.
Year(s) Of Engagement Activity 2023
 
Description Talk to Institute for Humane Studies 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Talk to an American think tank (The Institute for Humane Studies) titled 'Tolerance in an Era of Divisions'.
Year(s) Of Engagement Activity 2023