Identity, Inequality and the Media in Brexit-Covid-19-Britain

Lead Research Organisation: University of Exeter
Department Name: Sociology, Philosophy, Anthropology

Abstract

Brexit and the COVID-19 pandemic are simultaneously occurring events informed by media and government narratives that will have a cumulative and transformative impact on British society. That the country is being asked to manage both at the same time is exposing fundamental inequalities across identities of class, race, ethnicity, nationality, migration status and generation. The dominant media narrative of Brexit was centred on social polarisation evidenced by the supposed differences in identities and experiences of inequality of Leavers and Remainers. On the other hand, COVID-19 has been uncritically described in media discourse as a disease that is "bringing society together", does not "discriminate", and is a social "leveller." Yet, these different ways in which the socio-economic impacts of COVID-19 and Brexit have been framed by some politicians and the media are likely to both echo and strongly contrast with the reality of everyday experiences. It is the interactions between everyday experiences of inequalities and media narratives of Brexit and COVID-19 that we seek to explore in this research. In so doing, this research sets out to better understand how the COVID-19 crisis has deepened the inequalities across identities exposed in Brexit Britain and whether new inequalities are emerging.
The aims of this research project are to:
(1) Answer research questions on the articulation of identities and inequalities in the contrasting contexts of the "social polarisation" that characterized Brexit Britain and the "coming together" of the nation that is said to have followed the initial onset of COVID-19, along with their long-term effects, with a particular focus on the entwined inequalities of class, race, ethnicity, nationality, migration status, age, generation and geography.
(2) Examine the extent to which narratives of social polarisation and inequality are reflected and reinforced by the media and everyday engagements with them, how these might change in the context of further waves of COVID-19; and the evolving place of Brexit as we face the ongoing issue of leaving the EU.
(3) Highlight the immediate and longer-term inequalities produced by COVID-19 and Brexit to relevant policy makers, the media and the public to find strategies to mitigate against these inequalities.
To fulfil these aims, we will conduct new research on individual experiences and media narratives that builds on our existing research project that explores questions of identity, belonging and the role of the media in Brexit Britain. By building on our research on Brexit, we can provide a unique longitudinal understanding of the social and political impact of COVID-19 in Brexit Britain.
In this study, we will integrate in-depth interviews conducted across England with panel survey data and analysis of national and local (to the fieldsites) media data. The research will begin in June/July 2020 with the first wave of a panel survey and media content analysis, with a second wave of the panel survey taking place in October 2020 when it is expected that further restrictions will have been lifted, and a third wave in January 2021, which will provide the context for and coincide with the beginning of six months of ethnographic research.
The fieldwork will consist of interviews with participants we previously interviewed as part of our Brexit project. This will include in-depth discussions with participants in the South West (Exeter and Devon), North East (Newcastle and Northumberland) and Midlands (Leicester and Boston). We seek an understanding of participants' ongoing experiences of the pandemic, allowing them to reflect back on their experiences, which will provide a fuller perspective, grounded in daily life and complementing the survey research and media analysis. We will also collaborate with an artist to co-produce an art installation that will convey the experiences, emotions and inequalities of COVID-19 and Brexit that we identify.
 
Title Track and Trace exhibition at Science Gallery Detroit (Do you want to see red?) 
Description 'Do you want to see red?' was a multimedia exhibit produced in response to Science Gallery Detroit's Open Call 'Tracked and Traced', led by resident artist Helen Snell. It drew on project research findings about digital surveillance and the UK local response to the Covid-19 pandemic, media images, and images produced during the ethnographic fieldwork. The exhibition ran on location (Science Gallery Detroit) between September--December 2021, and was visited by the general public. 
Type Of Art Artistic/Creative Exhibition 
Year Produced 2021 
Impact In addition to any impact on Gallery visitors (who were invited to reflect on the risks and benefits of surveillance) this project led to further plans to move the exhibit to the UK at various locations (Exeter, London). 
URL https://www.axisweb.org/p/helensnell/workset/252801-do-you-want-to-see-red-science-gallery-detroit/
 
Description New knowledge generated:

We have conducted three panel surveys, covering differing parts of England, over the course of the national lockdowns. The surveys explore people's experiences of the pandemic and Brexit, across identities, through the lens of inequalities (objective 1). We have also conducted 90 qualitative interviews with participants from the South West, East Midlands and North East of England that also explore people's experiences of Brexit and the pandemic across identities (objective 3). Alongside this fieldwork, we have conducted content analysis of the media on Brexit and the pandemic (objective 2). In addition to this, we have launched an on-line exhibition of artwork based on the project findings and media analysis (objective 4). Our qualitative, survey and media data provide sociological understanding of the everyday inequalities experienced and reproduced in the face of the pandemic and Brexit, across identities of class, ethnicity, race, migration status, generation, gender and geographical location in England.

New or improved research methods generated:

Given the national lockdowns, we had to conduct the in-depth interviews on-line. This pushed us to find new ways of engaging with interviewees. We invited participants to bring along to the interview an image or object that captured for them their experiences of the pandemic and/or Brexit. The artist used these images as inspiration, alongside media images, for her drawings and gifs that feature on the project exhibition website. The exhibition website conveys our research findings in a meaningful way to the public and key stakeholders.

The artwork also became incorporated into an interactive app designed by the artist, team members and software engineers at the University of Exeter. This app invites users to answer a short questionnaire that explores the use of personal data by various authorities during the pandemic. The user is assigned at random an avatar with specific identity characteristics. The aim is for the user to develop empathy for the choices their avatar might make regarding the use of their personal data during the pandemic. The app and the on-line art exhibition have offered us a novel method to creatively bring together and think through the synergies between the media, qualitative and quantitative aspects of our research data and findings.

New research networks, collaborations, or partnerships:

Working with an artist opened-up new research networks, collaborations, and partnerships. Some members of the project team worked closely with research software engineers at the University of Exeter to design the app. Team members also worked with the Science Gallery in Detroit, at Michigan State University, to exhibit the app at the 'Tracked and Traced' exhibition in September 2021- December 2021.

New research capability or specialist skills:

The social scientific research team have learnt the ways in which artwork can usefully be incorporated into quantitative political science and qualitative anthropological research to generate new methodological avenues for exploring everyday experiences of a social phenomenon. We have also learnt how artwork can be deployed to facilitate public engagement with social scientific research findings. The project artist has in turn acquired ethnographic skills through working with the team that she is deploying in her new residency in a public-facing NHS setting.
Exploitation Route The survey, media and interview datasets deposited at the UK data archive will be of interest to undergraduate, postgraduate and other academic researchers within the social scientists (for example, sociologists, anthropologists and political scientists) and humanities (for example, historians, cultural studies scholars, English literature scholars and human geographers). National and local government officials drawn from our fieldwork sites, and members of the third sector, concerned with the implications of the pandemic and Brexit on the constitution of British society, have expressed interest in our research findings.
Sectors Communities and Social Services/Policy,Education,Healthcare,Government, Democracy and Justice,Culture, Heritage, Museums and Collections

URL https://brexit-studies.org/
 
Description ERC Advanced Grant - TWICEASGOOD
Amount € 2,500,000 (EUR)
Funding ID 101019284 
Organisation European Research Council (ERC) 
Sector Public
Country Belgium
Start 01/2022 
End 12/2026
 
Description policy@Exeter
Amount £19,400 (GBP)
Organisation University of Exeter 
Sector Academic/University
Country United Kingdom
Start 04/2021 
End 05/2021
 
Title World Leaders on Covid-19: A text corpus of leaders' response and personality trait predictions 
Description This dataset covers 26 leaders in "free" or "partly free" countries, according to Freedom House: Australia, Austria, Canada, Chile, Colombia, Denmark, France, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Luxembourg, Mexico, the Netherlands, New Zealand, Norway, Peru, Scotland, South Africa, South Korea, Spain, UK, and the USA. We captured rhetoric from their leaders that referred to "Covid-19" or other similar keywords from press conferences, speeches and statements, interviews, forums with the public, or parliamentary questions. We standardize the context by focusing on a period starting 10 days before the first death officially attributed to the virus in each country and ending 90 days after the first death. We provide: (1) an Overview table overview.xlsx showing countries, leaders, the dates, and the sources of text; (2) merged_corpus_EN.xlsx that merged all text per country, non-English texts processed with Google Translate Ajax API; (3) a python script showing how we generated predictions of Big Five personality traits using the IBM Watson Personality Insights API; and (4) the predicted personality traits per leader in texts_with_big5.pkl 
Type Of Material Database/Collection of data 
Year Produced 2021 
Provided To Others? Yes  
Impact Published Open Access (CC BY 4.0) on 19 February 2021---we expect measurable impact (data reuse) at a later stage. 
URL https://ore.exeter.ac.uk/repository/handle/10871/124818
 
Description Blog for Universities Policy Engagement Network 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact The Project team wrote a blog for University Policy engagement network (UPEN).The blog sets out some of the aims and objectives of our research on both Brexit and covid. It also reflects on the findings from early waves of our survey on Brexit and covid that reflect on the connection between attitudes to Brexit and to covid. https://www.upen.ac.uk/blogs/?action=story&id=176
Year(s) Of Engagement Activity 2020
URL https://www.upen.ac.uk/blogs/?action=story&id=176
 
Description International research seminar for Early Career Researchers 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other audiences
Results and Impact Nov 10th 2021: The Team organized an international research seminar for Early Career researchers. The event also included discussants and a keynote from leading scholars working in Britain, the USA and Europe. The aim was to place the research findings in the broader context of Brexit and the covid-19 pandemic nationally and internationally.
Year(s) Of Engagement Activity 2021
 
Description Interview - Talk Radio segment on digital contact tracing 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Live interview on Talk Radio (Peter Cardwell's Saturday morning show 22 Jan 2022) conntected to research findings on trust, politics, and the future of digital technology in UK
Year(s) Of Engagement Activity 2022
 
Description Interview and direct quotation of the research and team members in an article on Brexit and its outcomes by Polly Toynbee for the Guardian 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Tyler, Jones and Blamire, interviewed and cited by Polly Toynbee of the Guardian in her opinion piece on Brexit and trade, March 16th, 2021, https://www.theguardian.com/commentisfree/2021/mar/16/brexit-deal-bad-evidence-trade. There were two direct outcomes: a) members of the public contacted Tyler requesting further information about our research; b) this newspaper article led directly to an invitation for Tyler to speak to a discussion group representing diverse members of the public interested in social and political matters relation to Britishness (see entry in research fish on this, event took place in Oct 2021). The participants included voluntary and community workers, teachers, government employees, academics and members of the clergy.
Year(s) Of Engagement Activity 2021
URL https://www.theguardian.com/commentisfree/2021/mar/16/brexit-deal-bad-evidence-trade.
 
Description On-line Exhibition Website: Red, Amber, Green Britain 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Completion and media launch of on-line art exhibition, that includes an interactive app, for public engagement with the research findings. The exhibition is entitled: 'Red, Amber, Green Britain', launched September 2022 https://www.redambergreenbritain.com, and was designed in collaboration with an artist and research software engineers. Website data shows that the APP has reached national and international audiences.
Year(s) Of Engagement Activity 2022
URL https://www.redambergreenbritain.com
 
Description Practitioner workshop 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Oct 6th 2021: The Team presented their ethnographic, survey findings and artistic work to practitioners drawn from our fieldsites, including representatives from local government and voluntary organizations. The event drew on finding that was relevant to our research on both Brexit and covid. The audience commented that the discussion allowed them to explore and think more deeply about questions of social polarisation in the face of Brexit and covid. A key outcome of this event is the establishing of relationships with practitioners concerned with the themes explored in our research.
Year(s) Of Engagement Activity 2021
 
Description Presentation at 'Arts and Health South West' Annual conference 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Tyler gave a presentation of the on-line art exhibition with Helen Snell, the project artist, at 'Arts and Health South West' Annual conference on 'Engaging with communities, learning from the Pandemic' https://www.ahsw.org.uk/event/ahsw-annual-conference-engaging-with-communities-learning-from-the-pandemic/. There were 50 + people present including professional practitioners and community-based artists. The presentation sparked questions and discussion afterwards.
Year(s) Of Engagement Activity 2022
URL https://www.ahsw.org.uk/event/ahsw-annual-conference-engaging-with-communities-learning-from-the-pan...
 
Description Presentation on Brexit, covid and social polarisation 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Oct 11th 2021: Tyler presented key findings to a discussion group representing diverse members of the public interested in social and political matters relation to Britishness. The participants included voluntary and community workers, teachers, government employees, academics and members of the clergy. The presentation sparked a lively discussion and some members of the audience reported that it helped them to think more deeply about questions of social polarisation in the face of Brexit and covid-19. The key outcome of the event is the request for further discussion about the research.
Year(s) Of Engagement Activity 2021
 
Description Presentation on Equality, Diversity and Inclusion in the face of Brexit and the pandemic 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Other audiences
Results and Impact 19th May 2021: Katharine Tyler gave a presentation to the College of Social Sciences and International Studies Equality Diversity and Inclusion Committee on questions of social polarization and inequalities that discussed the broader political context within which our research on Brexit and covid-19 is set. The auidence included academics from across the University as well as representatives from professional services concerned with the implementation of EDI initatives at the University. Tyler's presentation was also shared with the Department of Sociology, Philosophy and Anthropology at the University of Exeter to help facilitate discussion of EDI matters at their annual departmental away day. This presentation has enabled us to draw upon our wider understanding of social polarization, inequality and identity to inform University discussions on these matters.
Year(s) Of Engagement Activity 2021
 
Description Presentation on Red, Amber Green Britain, University of Exeter 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Postgraduate students
Results and Impact Presentation by project artist and Tyler on combining social scientific and artistic methodologies within our research. The presentation was given to philosophers, sociologists, anthropologists and political theorists including established academics and postgraduate students. The presentation sparked questions and discussions afterwards on our research methodologies and findings.
Year(s) Of Engagement Activity 2022
URL https://www.exeter.ac.uk/news/events/details/index.php?event=12552
 
Description Presentations on Brexit identities to the Centre for European Studies at the University of Exeter 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other audiences
Results and Impact Tyler and Hoang presented their work on Zoom at a public engagement conference entitled: 'Brexit: A divided Nation?' organised by the Centre for European Studies at the University of Exeter. They presented two papers on a panel entitled 'Brexit Identities Revisited'. Their presentations sparked questions and discussion afterwards.
Year(s) Of Engagement Activity 2022
URL https://www.eventbrite.co.uk/brexit-britain-a-divided-nation-tickets-516707675567
 
Description Presentations on identity, belonging, migration and social polarisation in the face of Brexit and the pandemic. 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact July 14th 2021 Katharine Tyler and Joshua Blamire gave a talks based on their research on covid and Brexit to the Exeter branch of the University of the Third Age. This event opens up a further space to discuss our research findings with members of the general public, and to explore the ways in which our findings impact and inform their views. Some members of the audience reported that our presentations and the discussion enabled them to think more deeply about questions of Brexit, covid, identity, migration and polarisation.
Year(s) Of Engagement Activity 2021
 
Description Press Briefing Based on Research Findings 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Working with press office, issues press release based on key research findings about the use of BBC during Covid. The title of the briefing is "Public relying on BBC news as source of information about coronavirus, analysis shows"
Year(s) Of Engagement Activity 2020
URL https://www.exeter.ac.uk/news/research/title_798768_en.html
 
Description Press Briefing on Covid and Inequalities Study 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Working with press office, wrote briefing entitled -- "New study to discover inequalities caused by coronavirus pandemic and Brexit across Britain". We reported that: Mass surveys and in-depth fieldwork across England will be used to explore how the coronavirus pandemic is both creating new social inequalities as well as reinforcing existing ones.
Year(s) Of Engagement Activity 2020
URL https://www.exeter.ac.uk/news/homepage/title_808207_en.html
 
Description Press Release Based on Research Findings 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Working with the University of Exeter press office we released a press briefing on a study that was published about contact tracing apps.
Year(s) Of Engagement Activity 2020
URL https://www.exeter.ac.uk/news/homepage/title_814825_en.html
 
Description Press release on exhibition website Red, Amber, Green Britain 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Press release by University of Exeter press office to mark launch of the project exhibition website entitled 'Red, Amber, Green Britain'. The press release was aimed at encouraging visitors to the website.
Year(s) Of Engagement Activity 2022
URL https://redambergreenbritain.com
 
Description Press release on research findings (trust, privacy and contact tracing) 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Press release on reserach findings by University of Exeter press office which led to radio interview request
Year(s) Of Engagement Activity 2022
URL https://www.exeter.ac.uk/news/research/title_893288_en.html
 
Description Project website 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Study participants or study members
Results and Impact We set up a new project website dedicated to our research on Brexit and covid-19.
Year(s) Of Engagement Activity 2020
URL https://www.brexit-studies.org/covid-19/
 
Description Research Participant workshop for participants from Leicester 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact November 15th 2021, Blamire led a research participant workshop to feedback findings to participants from Leicester. Stevens presented key findings from the survey data , and Snell introduced artwork in progress.This workshop achieved the following: a) opened-up a space to discuss findings with research participants that will enhance our understanding of the ways in which Brexit and covid-19 is affecting the general public; b) allowed us to explore the ways in which engagement with our research has affected research participants' thinking about these issues.
Year(s) Of Engagement Activity 2021
 
Description Research Participant workshop for participants from the North East 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Study participants or study members
Results and Impact July 19th 2021 Cathrine Degnen led a research participant workshop in the North East. Dan Stevens presented key findings from the survey data, and Helen Snell (artist) introduces artwork in progress and update on the Science Gallery Detriot exhibition. This workshop: a) opened-up a space to discuss findings with research participants that enhanced our understanding of the ways in which covid-19 is affecting the general public; b) allowed us to explore the ways in which engagement with our research has affected research participants' thinking about these issues.
Year(s) Of Engagement Activity 2021
 
Description Research participant feedback workshop for participants from the South West of England 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Study participants or study members
Results and Impact July 7th 2021 Katharine Tyler led a research participant workshop to feedback findings to participants from the South West of England. Andrew Jones presented key findings from the survey data, and Helen Snell, artist in residence, introduced artwork in progress and updated on an exhibition based on the project artwork at the Science Gallery in Detriot. While some participants described how this activity helped them to think about questions on social polarisation Brexit and covid more deeply, the key outcome was requests for further information about the research as it develops. Moreover, this workshop, alongside our further research participant workshops led by Degnen and Blamire respectively have: a) opened-up a space to discuss findings with research participants across England that will enhance our understanding of the ways in which Brexit and covid-19 is affecting the general public; b) allowed us to explore the ways in which engagement with our research has affected research participants' thinking about these issues.
Year(s) Of Engagement Activity 2021
 
Description Research participant workshop for participants from Boston 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Study participants or study members
Results and Impact On 5th July 2021, Joshua Blamire led a research participant workshop to feedback findings to participants from Boston, Lincolnshire. Andrew Jones presented key findings from the survey data, and Helen Snell introduced artwork in progress and updated on the Science Gallery Detriot exhibition.This workshop achieved the following: a) opened-up a space to discuss findings with research participants from Boston that will enhance our understanding of the ways in which covid-19 and Brexit is affecting the general public; b) allowed us to explore the ways in which engagement with our research has affected research participants' thinking about these issues.
Year(s) Of Engagement Activity 2021
 
Description Trust: Information, communication and democracy - presentation to Local Government Information Unit 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact I presented research from a public opinion survey about trust in local government during the pandemic. I showed evidence that trust in government was important for compliance with local measures. Trust was based on perceptions of government performance. This sparked debate about the relative importance of misinformation and trust in the current environment. I proposed additional data collection to help understand expectations about local government,
Year(s) Of Engagement Activity 2020
URL https://lgiu.org/event/trust-information-communication-and-democracy/
 
Description Where are we now? Brexit and Covid-19: A Panel Discussion 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Study participants or study members
Results and Impact The event was a Question-time style event on Brexit and covid-19. The panel included Anand Menon (UK in a Changing Europe), Michaela Benson (Goldsmiths) and Martin Farr (Newcastle). There were over 90 attendees drawn from our fieldsites across the North East, East Midlands and South West of England.
Year(s) Of Engagement Activity 2020
URL https://www.eventbrite.co.uk/e/where-are-we-now-brexit-and-covid-19-a-panel-discussion-tickets-12693...
 
Description Workshop on researching social media in polarised times 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other audiences
Results and Impact Tyler co-organised with Anne Ganzert at the University of Konstanz, Laszlo Horvath and colleagues at Birkbeck, and Susan Banducci an international workshop, on 'Fractions, Crises, and Exclusions. Researching social and traditional media in polarised time'. The workshop was attended by colleagues from institutions across Europe and the UK, and across social science and humanities disciplines. The workshop sparked questions and discussion afterwards.
Year(s) Of Engagement Activity 2022