Sustainable and nutritious food consumption for older adults
Lead Research Organisation:
Swansea University
Department Name: College of Human and Health Sciences
Abstract
Our older adult community are currently facing the health challenges of obesity and malnutrition, sometimes both at the same time. This can result in increased risk of cardio-vascular disease and type 2 diabetes in the case of obesity and/ or sarcopenia (muscle weakness) in the case of malnutrition. Too often, the proposed solutions to these health challenges rely on an individual to make lifestyle changes (e.g., by following a particular diet using an app). However, sticking to such diets can be extremely challenging when we live in a food environment that encourages over-consumption of foods with little nutritional benefit. Moreover, failure to achieve health goals associated with eating and body weight can lead to the experience of 'weight stigmatisation'. Here we propose a service that aims to improve the overall eating environment for older adults and reduce stigma by avoiding placing responsibility on an individual. We will work with food producers, suppliers to care-homes and the NHS, supermarkets and consumers to change the availability, accessibility and acceptability of products that support the health of older adults. We have conducted research that suggests that foods can be developed with older adult health in mind and acceptability of these foods can be improved by working with older adults to optimise the presentation of these products. This service that will allow, in particular, SMEs producing sustainable and healthy foods, to access expertise and equipment to optimise their product for the older adult community (without having to invest in costly expertise and equipment themselves).
Organisations
| Description | One of our objectives was to understand the desirability of our commercial offering to food manufacturers and retailers via consultation. We engaged in interviews with key potential stakeholders during the TasteWales event (the flagship event of the Wales Food and Drink Division, taking place across two days) and outside of this event (including two major retailers who were new contacts). We established the desirability of our commercial offering but also identified a key barrier for potential stakeholders around cost. These results are directly impacting our ongoing work around another objective which speaks to viability of our commercial offering in terms of costing model. One of our objectives was to develop branding (including a value proposition), which we did via a stakeholder workshop and this branding will now be tested with stakeholders. |
| Exploitation Route | The outcomes of this funding will be taken forward as a joint commercialisation endeavour by the project team. The intention is to provide excellent food specific consumer insight to small to medium enterprises who are developing (or re-developing) healthy and sustainable food products for market. In so doing, our intention is to directly influence the food environment such that the offering available for older adults to support nutritious consumption is improved. |
| Sectors | Agriculture Food and Drink |
| Description | Results from this award are helping us to refine our knowledge exchange strategy with food industry. Firstly, in terms of ongoing relationships with food manufacturers we have previously conducted research with in order to maximise impact (e.g., via product launch and success). Findings from this award are also actively contributing to commercial approaches to food manufacturers and for collaborative funding awards which we are now doing under the branding developed as part of this funding award. |
| First Year Of Impact | 2023 |
| Sector | Agriculture, Food and Drink |
| Impact Types | Economic |
| Description | AIRES (Art Infusion for Healthier Choices) |
| Amount | £7,463 (GBP) |
| Organisation | University of Bristol |
| Sector | Academic/University |
| Country | United Kingdom |
| Start | 01/2024 |
| End | 06/2024 |
| Description | BLEND: Smart Blending Options for Children's Health and Nutrition |
| Amount | £29,476 (GBP) |
| Organisation | University of Bristol |
| Sector | Academic/University |
| Country | United Kingdom |
| Start | 09/2024 |
| End | 05/2025 |
| Description | Nettle (Urtica dioica L.) : drying, processing and encapsulation to preserve organoleptic characteristics and health benefits |
| Amount | £183,648 (GBP) |
| Funding ID | 10122681 |
| Organisation | Innovate UK |
| Sector | Public |
| Country | United Kingdom |
| Start | 09/2024 |
| End | 09/2025 |
| Description | SURFIN - Swansea University Research and Food Innovation Network |
| Amount | £9,821 (GBP) |
| Organisation | Swansea University |
| Sector | Academic/University |
| Country | United Kingdom |
| Start | 09/2023 |
| End | 09/2024 |
| Description | Aquaculture Stakeholder engagement day |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Industry/Business |
| Results and Impact | 11 food industry representatives including the Wales Food and Drink Federation lead, attended a workshop at Singleton Campus and engaged in knowledge exchange and co-production of research ideas. This directly led to the RWIF funding described in another section. |
| Year(s) Of Engagement Activity | 2024 |
| Description | Launching Kaleidoscope at the Being Innovative about Food Innovation Conference |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | We presented the Kaleidoscope 'offering' that was developed via the Catalyst programme to attendees - this was not a traditional academic conference but rather a knowledge exchange event. |
| Year(s) Of Engagement Activity | 2024 |
| URL | https://www.qmu.ac.uk/news-and-events/events-listing/being-innovative-about-food-innovation-conferen... |
| Description | Pembroke Aquaculture Day |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | The aquaculture business community of Pembroke and beyond (delegates had travelled from further afield including Ireland) had an opportunity to hear talks from other members of the business community, academia, third sector and public sector. I had the opportunity to present relevant research results and specifically introduced the concept of Kaleidoscope and funding opportunities available to support future collaborative research between academia and industry. |
| Year(s) Of Engagement Activity | 2024 |
| Description | Seaweed Festival |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Public/other audiences |
| Results and Impact | General public friendly presentation of our work considering consumer response to sustainable eating. |
| Year(s) Of Engagement Activity | 2024 |
| Description | TasteWales - trade event |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | We hosted a stand at TasteWales and also delivered two talks. This event allowed me to conduct my consultation work (interviews with food manufacturers and retail buyers) for the Catalyst grant in support of the development of Kaleidoscope (a joint academic/ commercial venture). |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://www.gov.wales/38-million-taste-success-welsh-food-and-drink |