How can we help parents recognise unhealthy body weight in their children?

Lead Research Organisation: Newcastle University
Department Name: Inst of Health and Society

Abstract

Childhood obesity is an important public health problem worldwide and identifying effective preventive strategies remains a priority. Parents are central to the development of their child's health-related behaviours and play a key role in both the development and implementation of prevention strategies.

However, many studies show that parents do not recognise when their child is overweight compared with guidance on healthy body weights for children. For example, our previous NPRI funded work showed that over 2/3rdsof parents of overweight children described their child as being of 'normal weight' at 7 years. Evidence indicates that parents tend to use how their children look compared with others who may be more overweight to identify their weight status. Thus in the context of a high prevalence of childhood overweight, this means that parents rely on extreme cases as a reference point and a shift in their understanding of what 'overweight' means is likely to have occurred.

Addressing the difference between parents' perceptions and actual child weight status is important. If parents do not perceive their child as overweight they are unlikely to make appropriate changes to their child's lifestyle. However there is evidence that parents are more likely to make such changes if they perceive their child's weight as being a health problem. So increasing parents' knowledge of what an OW child does look like, plus increasing their knowledge about the health consequences of childhood overweight is a strategy worth exploring.

The National Child Measurement Programme (NCMP) currently measures weight status in all Reception and Year 6 children. Parents are informed of the results by letter but anecdotal evidence suggests that the letters are often not well received and do not to promote appropriate action. Another common method of monitoring children's growth is the use of growth charts, but their usefulness is questionable because it is unclear whether the general population understands them.

This multistage study aims to address the need for improving strategies for informing parents about their child's weight status. It will develop and test tools to improve parents' ability to correctly assess their child's weight status (in line with NCMP criteria) as well to increase their knowledge of the health consequences of childhood overweight.

Body image scales are visual images of body shapes ranging from underweight to obese. Existing body image scales do not correspond to any cut-offs for overweight commonly used in the UK such as those employed by the NCMP. In stage 1 we will use portable 3D body scanning technology to obtain body scans from 800 children. The body scans will be used to produce age and gender specific body image scales for Reception and Year 6 aged children. In stage 2 parents will be consulted extensively to further develop the body image scales as a method to improve parents' ability to recognise overweight in children and to develop supporting information to increase parental knowledge of the consequences of childhood overweight. Two methods of delivering the tool will be developed (paper based and web based). In stage 3 a feasibility study of the tool, supporting information, and the two methods of delivery will be conducted. Parents' views and experiences of the developed methods will be sought by conducting focus groups and the findings will be used to improve all aspects. Finally, in stage 4, a cluster randomised control trial will be conducted with 2040 families to test whether the tool is effective and which method of delivery is most effective in improving parental recognition of childhood overweight and understanding of its consequences.

Policy and practitioner partners in the study team will ensure that the study outputs are directly transferable to practice and will support the work of the National Obesity Observatory and NHS Choices.

Technical Summary

Identifying effective preventive strategies for childhood obesity is a public health priority. Parents have a central role in their child's health-related behaviours but evidence shows that parents tend not recognise overweight (OW) in their own child. Parents do not use objective methods when identifying child weight status. Rather they use visual assessments such as comparing their child with others. The National Child Measurement Programme (NCMP) measures weight status in Reception and Year 6 children. Parents are informed of the results but anecdotal evidence suggests this fails to promote action. Parents who perceive their child's weight as a health issue are more likely to modify their child's lifestyle.
This research will address the fundamental issue of recognition and awareness of a healthy body weight in children and therefore of childhood overweight. These are prerequisites to behaviour change.
This multistage study will develop and test measures to improve parents' ability to assess their child's weight status (in line with NCMP criteria), increase their knowledge of the health consequences of childhood OW and intention to take action.
Body image scales (BIS) are visual images of body shape but as yet none map onto commonly used body mass index cut-offs. In stage 1 3D body scans of 800 children will be used to create age and gender specific BIS for Reception and Year 6 children. The BIS, supporting information to increase parental knowledge of the consequences of childhood OW, and the approach to delivery will be further developed using extensive consultation with parents in stage 2. A feasibility study using the tool will follow (stage 3) with further user feedback. The final tool and methods of delivery will be tested in a cluster randomised trial in stage 4.
Policy and practitioner partners in our team will ensure that the study outputs are directly transferable to practice and support the work of the National Obesity Observatory and NHS Choices.

Planned Impact

In 2007 Foresight in its 'Tackling obesities: future choices' project report (T.S. Office, London 2007) identified that obesity and associated co-morbidities costs the UK economy in the region £16 billion/year. Effective strategies to achieve long-term weight loss have proved elusive and therefore prevention of obesity is paramount. Evidence shows that childhood obesity is strongly predictive of obesity in adulthood and yet in 2009/10 National Child Measurement Programme (NCMP) 5.9% of 4-5 yr olds were obese with a further 9.5% overweight and 11.9% of 10-11 yr olds were obese with a further 13.9% overweight (91st and 98th clinical cut-offs). Identifying effective strategies for the prevention of obesity is a public health priority.

This research will address the fundamental issue of recognition and awareness of a healthy body weight in children and therefore the early recognition of childhood overweight (and obesity). This awareness and recognition is a prerequisite to behaviour change. Current methods for relaying information on their child's body weight to parents relies on BMI charts which many parents find difficult to interpret and understand. We propose the development of a practical and visual tool to help parents recognise a healthy and unhealthy body weight in their children.

If the tool and supporting resources to be developed are found to be effective in increasing parental recognition of childhood overweight and obesity, in improving parental knowledge of the consequences of childhood overweight and obesity and increasing intention to take action to prevent childhood overweight and obesity, then this has high potential impact. This impact will be on the public in general in a reduction of health burden and high cost associated with the management of obesity. This impact will be achieved through impact on practitioners in facilitating their work in childhood obesity such as in the NCMP feedback to parents. The direct impact will be with parents and their children both through practitioners working with families, but also directly with parents through NHS Choices in better understanding of healthy body weight in their children and the importance of a healthy lifestyle and maintaining a healthy body weight. Ultimately the impact of this work will be on children in the reduction of childhood obesity and so better health. The key stakeholders to ensure this happens are directly engaged in this proposal, that is, the National Obesity Observatory (NOO), NMCP and NHS Choices.

The results of this research will be available at the end of the 20 month study period and will be available to be translated to practice for direct public and patient benefit. The partners in and supporters of this proposal are ideally placed to ensure rapid translation to practice. For example through The National Obesity Observatory (NOO) is a national portal for obesity evidence and data, and works closely with the NHS Information Centre and Department of Health to support the implementation and use of the NCMP and NHS choices who have confirmed there support of this work and intention to host the web tool to be produced.
 
Description Can embedding the MapMe intervention, a tool to improve parental acknowledgement and understanding of childhood overweight and obesity, in the National Child Measurement Programme lead to improved long term child weight outcomes at one year
Amount £1,561,987 (GBP)
Organisation National Institute for Health Research 
Sector Public
Country United Kingdom
Start 03/2020 
End 02/2023
 
Description Director of Public Health - Gateshead (NPRI)
Amount £4,000 (GBP)
Organisation Gateshead Council 
Sector Public
Country United Kingdom
Start 01/2014 
End 01/2015
 
Description Director of Public Health - Newcastle (NPRI)
Amount £10,000 (GBP)
Organisation Newcastle City Council 
Sector Public
Country United Kingdom
Start 01/2014 
End 01/2015
 
Description Director of Public Health - North Tyneside (NPRI)
Amount £4,000 (GBP)
Organisation North Tyneside Council 
Sector Public
Country United Kingdom
Start 01/2014 
End 01/2015
 
Description Director of Public Health - Redcar and Cleveland (NPRI)
Amount £4,000 (GBP)
Organisation Redcar and Cleveland Borough Council 
Sector Public
Country United Kingdom
Start 01/2014 
End 01/2015
 
Description Director of Public Health - Sunderland (NPRI)
Amount £10,000 (GBP)
Organisation Sunderland City Council 
Sector Public
Country United Kingdom
Start 01/2014 
End 01/2015
 
Description NIHR Senior Investigator
Amount £75,000 (GBP)
Funding ID NF-SI-0617-10156 
Organisation National Institute for Health Research 
Sector Public
Country United Kingdom
Start 03/2018 
End 03/2023
 
Title Body Image Scales 
Description As a direct output from NPRI Phase I grant, the current funding was obtained to develop an intervention aimed at improving mothers' recognition of weight status in their child. The first step was to develop sets of body image scales (visual images of body shapes ranging from underweight to very overweight) of known body mass index for children (four sets: girls and boys; age 4-5 yrs and 10-11 yrs). 
Type Of Material Improvements to research infrastructure 
Provided To Others? No  
Impact The body image scales were incorporated into an intervention (Map Me), which is currently being evaluated in a cluster randomised trial. 
 
Title Body Image Scales for use in further research - Rachel Sit, UCL 
Description The body image scales produced were provided to an MSc student at UCL to aid the completion of her research project which involved examining how body image scales would be useful/effective for parents of preschool children to realise the issue of childhood obesity. The body image scale were used as one of the materials for the focus group interviews. During the interviews, parents were asked to evaluate how useful the scale was. 
Type Of Material Improvements to research infrastructure 
Year Produced 2015 
Provided To Others? Yes  
Impact There has been much interest in the body image scales produced, not only as a public health intervention but also as a research tool in the area of childhood obesity research. 
 
Title Body image scales - Tool for further research - Scottish Social Attitudes Survey 
Description The body image scales were provided to those leading on the Scottish Social Attitudes survey in order to include in the 'Attitudes to Obesity Module' and gain data on attitudes to obesity. 
Type Of Material Improvements to research infrastructure 
Year Produced 2015 
Provided To Others? Yes  
Impact The body image scales have received much interest, not only as a public health intervention but also as a tool to be used in childhood obesity research. 
 
Title MapMe body image scales 
Description Four sets of 3D body images scales have been developed based on body scans. These are for boys and girls aged 4-5 years and 10-11 years to align with the age of children measured as part of the national child measurement programme. These images have been used in the MapMe2 website which will form an intervention to be delivered to 55 000 families across 10 Local Authorities as part of a study funded by NIHR Public Health Research Programme. 
Type Of Material Physiological assessment or outcome measure 
Year Produced 2021 
Provided To Others? No  
Impact The body image scales are part of a trial. If successful they will be adopted by the National Child Measurement programme across England. 
 
Title Obesity Health Alliance 
Description A team from the Obesity Health Alliance (a coalition of charities and medical royal colleges working together to influence Government policy on obesity) contacted us regards an event they held for MPs - this took place in parliament and provided MPs with the chance to find out more about the issue of childhood obesity and why further Government action is needed in this area. In order to engage MPs with this event the MapMe body image scales were used as a method of facilitating discussion and presenting information in a different and engaging way. 
Type Of Material Improvements to research infrastructure 
Year Produced 2017 
Provided To Others? No  
Impact Key discussions points were: a) MPs generally found it challenging to differentiate between a healthy weight child and overweight child. The profile views made it easier to identify 'tummy fat'; b) Many MPs expressed surprise about their perception of the size of the 'very overweight' child and expected it to show a significantly larger child. Many commented on how they are used to seeing children much bigger than that in their constituencies; c) Some MPs commented on how they feel we have lost sight of what a healthy child should look like and forgotten that children are meant to be 'skinny' (as they were when they were children themselves); d) The scales were felt to be very useful in understanding why parents find it so challenging to identify when their child is overweight; e) The scales prompted discussions about the issue of 'normalising' excess weight. It was felt most parents would judge their child based on the size of other children around them and this is a significant issue in areas where overweight is the norm. f) A few MPs interested in how images could be used in discussions with parents. They felt GPs were well placed to have the conversation. 
 
Title Research tool for further research - Liz Evans 
Description The body image scales were provided to our colleague Liz Evans and were updated and used in a study examining the perceptions of child weight status in teachers. 
Type Of Material Improvements to research infrastructure 
Year Produced 2015 
Provided To Others? Yes  
Impact There has been much interest in the body image scales produced, not only as a public health intervention but also as a tool in childhood obesity research. 
 
Title The Map Me Intervention 
Description As a direct output from NPRI (Phase I) the current study was funded to develop an intervention aimed at improving mothers' recognition of weight status in their child. The intervention, Map Me, comprises body image scales and supporting information aimed at improving parental recognition of childhood overweight and its consequences. Map Me has been developed in paper-based and web-based format. 
Type Of Material Improvements to research infrastructure 
Provided To Others? No  
Impact Map Me is currently being evaluated in a cluster randomised trial. 
URL http://www.4andupp.org
 
Description Dr Liz Evans 
Organisation Newcastle University
Country United Kingdom 
Sector Academic/University 
PI Contribution Sharing of research data and IP
Collaborator Contribution Dr Evans is an academic psychologist who has joined the research team and will be contributing to analysis of data and production of publications. Dr Evans will also support a PhD student linked to this project.
Impact Current research includes work with the body image scales developed in this project which is exploring body size perception of children by teachers. Dr Evans is also working on testing validity of the body image scales.
Start Year 2017
 
Description MapMe collaboration 
Organisation Leeds Beckett University
Country United Kingdom 
Sector Academic/University 
PI Contribution Newcastle University led by Prof Ashley Adamson have worked with these collaborators to gain funding from NIHR Public Health Research for a study which follows on from previous NPRI funding 'Can embedding the MapMe intervention, a tool to improve parental acknowledgement and understanding of childhood overweight and obesity, in the National Child Measurement Programme lead to improved long term child weight outcomes at one year?'
Collaborator Contribution Collaborators bring specific expertise and direct practice links to the National Child Measurement Programme which will be an essential component in the delivery of this research
Impact None as yet
Start Year 2020
 
Description MapMe collaboration 
Organisation Northumbria University
Country United Kingdom 
Sector Academic/University 
PI Contribution Newcastle University led by Prof Ashley Adamson have worked with these collaborators to gain funding from NIHR Public Health Research for a study which follows on from previous NPRI funding 'Can embedding the MapMe intervention, a tool to improve parental acknowledgement and understanding of childhood overweight and obesity, in the National Child Measurement Programme lead to improved long term child weight outcomes at one year?'
Collaborator Contribution Collaborators bring specific expertise and direct practice links to the National Child Measurement Programme which will be an essential component in the delivery of this research
Impact None as yet
Start Year 2020
 
Description MapMe collaboration 
Organisation Public Health England
Country United Kingdom 
Sector Public 
PI Contribution Newcastle University led by Prof Ashley Adamson have worked with these collaborators to gain funding from NIHR Public Health Research for a study which follows on from previous NPRI funding 'Can embedding the MapMe intervention, a tool to improve parental acknowledgement and understanding of childhood overweight and obesity, in the National Child Measurement Programme lead to improved long term child weight outcomes at one year?'
Collaborator Contribution Collaborators bring specific expertise and direct practice links to the National Child Measurement Programme which will be an essential component in the delivery of this research
Impact None as yet
Start Year 2020
 
Description MapMe2 trial 
Organisation Leeds Beckett University
Country United Kingdom 
Sector Academic/University 
PI Contribution MapMe2 is an web-based intervention which will be delivered as part of a three-armed trial across 9 local authorities embedded in the National Child Measurement Programme (NCMP) which measures all 4-5y old and all 10-11y old children across England. The study is funded by NIHR Public Health Research. Newcastle University is the lead organisation and I am PI for the study responsible for the delivery of the study. The researchers and study administrator funded on the study are employed at Newcastle University.
Collaborator Contribution OHID - Colleagues at OHID are responsible for the oversight of the NCMP, giving support to local authorities and coordinating the collation and reporting of the national data each year. NCMP team members at OHID are named co-investigators on the study and are supporting partnerships with local authorities, advising on data governance and providing expertise to the development of the intervention. A senior member of the child health team at OHID is a member of our Trial Steering Committee. University of Northumbria - Prof Martin Tovee is a visual perception psychologist and has been primarily responsible for the development and creation of the 3D body image scales which will be used in the MapMe2 trial. Leeds Beckett University - Prof Louisa Ells has expertise in childhood obesity and works as obesity consultant to Public Health England. She is contributing her expertise the study. University of Twente - Prof Vera Araujo-Soares is a psychologist with expertise in health behaviours she is contributing this expertise to the development of the MapMe2 intervention.
Impact Engagement with local authorities Public involvement and public panel newsletter and film produced Blog on public involvement in the pandemic Multi-disciplinary collaboration which includes expertise in childhood obesity, nutrition, physical activity, visual perception, health behaviours, health economics and statistics.
Start Year 2020
 
Description MapMe2 trial 
Organisation Northumbria University
Country United Kingdom 
Sector Academic/University 
PI Contribution MapMe2 is an web-based intervention which will be delivered as part of a three-armed trial across 9 local authorities embedded in the National Child Measurement Programme (NCMP) which measures all 4-5y old and all 10-11y old children across England. The study is funded by NIHR Public Health Research. Newcastle University is the lead organisation and I am PI for the study responsible for the delivery of the study. The researchers and study administrator funded on the study are employed at Newcastle University.
Collaborator Contribution OHID - Colleagues at OHID are responsible for the oversight of the NCMP, giving support to local authorities and coordinating the collation and reporting of the national data each year. NCMP team members at OHID are named co-investigators on the study and are supporting partnerships with local authorities, advising on data governance and providing expertise to the development of the intervention. A senior member of the child health team at OHID is a member of our Trial Steering Committee. University of Northumbria - Prof Martin Tovee is a visual perception psychologist and has been primarily responsible for the development and creation of the 3D body image scales which will be used in the MapMe2 trial. Leeds Beckett University - Prof Louisa Ells has expertise in childhood obesity and works as obesity consultant to Public Health England. She is contributing her expertise the study. University of Twente - Prof Vera Araujo-Soares is a psychologist with expertise in health behaviours she is contributing this expertise to the development of the MapMe2 intervention.
Impact Engagement with local authorities Public involvement and public panel newsletter and film produced Blog on public involvement in the pandemic Multi-disciplinary collaboration which includes expertise in childhood obesity, nutrition, physical activity, visual perception, health behaviours, health economics and statistics.
Start Year 2020
 
Description MapMe2 trial 
Organisation University of Twente
Country Netherlands 
Sector Academic/University 
PI Contribution MapMe2 is an web-based intervention which will be delivered as part of a three-armed trial across 9 local authorities embedded in the National Child Measurement Programme (NCMP) which measures all 4-5y old and all 10-11y old children across England. The study is funded by NIHR Public Health Research. Newcastle University is the lead organisation and I am PI for the study responsible for the delivery of the study. The researchers and study administrator funded on the study are employed at Newcastle University.
Collaborator Contribution OHID - Colleagues at OHID are responsible for the oversight of the NCMP, giving support to local authorities and coordinating the collation and reporting of the national data each year. NCMP team members at OHID are named co-investigators on the study and are supporting partnerships with local authorities, advising on data governance and providing expertise to the development of the intervention. A senior member of the child health team at OHID is a member of our Trial Steering Committee. University of Northumbria - Prof Martin Tovee is a visual perception psychologist and has been primarily responsible for the development and creation of the 3D body image scales which will be used in the MapMe2 trial. Leeds Beckett University - Prof Louisa Ells has expertise in childhood obesity and works as obesity consultant to Public Health England. She is contributing her expertise the study. University of Twente - Prof Vera Araujo-Soares is a psychologist with expertise in health behaviours she is contributing this expertise to the development of the MapMe2 intervention.
Impact Engagement with local authorities Public involvement and public panel newsletter and film produced Blog on public involvement in the pandemic Multi-disciplinary collaboration which includes expertise in childhood obesity, nutrition, physical activity, visual perception, health behaviours, health economics and statistics.
Start Year 2020
 
Description Maria Martinez Andres 
Organisation University of Castile-La Mancha
Department Faculty of Economic and Business Sciences
Country Spain 
Sector Academic/University 
PI Contribution Following our presentation at ECO 2017 (Porto, Portugal), Maria contacted us to collaborate to develop the body image scales appropriate for use with Spanish families as well as families in Paraguay and Chile. We have contributed expertise in the development of body image scales, examining parental perceptions of childhood overweight and provided body scan data to enable the development of scales for use in Spain, Paraguay and Chilie according to the cut offs they use.
Collaborator Contribution Maria brings expertise in developing and delivering interventions to tackle childhood obesity in Spain. She is also leading on a grant application to a Spanish funding body to further develop and use the body image scales with families in Spain, Paraguay and Chile.
Impact Work is on-going. This work is multi-disciplinary and involves those with expertise in nutrition, visual psychology and childhood obesity prevention.
Start Year 2017
 
Description NHS Choices 
Organisation NHS Choices
Country United Kingdom 
Sector Public 
PI Contribution The research team provided the information for website development. We are in discussions with NHS choices on the adoption of the MapMe web-base intervention into the standard NHS choices material in due course.
Collaborator Contribution NHS Choices developed the web-based version of the Map Me intervention tool in partnership with the study team. This is currently being used in the large cluster randomised trial as part of this study. In the long term the Map Me intervention tool will be available to the public via the NHS Choices website.
Impact Trial participants randomly allocated to the web-based intervention are invited to visit the web-based Map Me intervention, hosted by NHS Choices.
Start Year 2013
 
Description PHE and National NCMP 
Organisation Public Health England
Country United Kingdom 
Sector Public 
PI Contribution In September 2017 we presented to PHE and National NCMP regards the work we have done and the outcomes of the trial. We also presented potential future work to definitively test the MapMe tool and discussed this with them and how this work could be done together. We are currently working together to apply for further funds to definitively test the MapMe tool. If the tool is found to be effective it would be made available for use at a national level. We have recently received 'intention to fund' from NIHR Public Health Research.
Collaborator Contribution PHE and National NCMP are very supportive of the proposed work and are collaborators on the funding application. They would facilitate the work proposed by enabling us to test the tool via the NCMP systems and provide us with their expertise and access to their networks as appropriate.
Impact This collaboration involves a multidisciplinary team, involving academics with expertise in nutrition, childhood obesity, visual psychology and health psychology and policy and practice partners. We are currently completing an application for funds to definitively test the MapMe tool, to be submitted to the NIHR Public Health Research board.
Start Year 2017
 
Description Prof Helen Truby Monash University 
Organisation Monash University
Department Faculty of Medicine, Nursing and Health Sciences
Country Australia 
Sector Academic/University 
PI Contribution Prof Helen Truby - Director of Dept. of Nutrition and Dietetics at Monash University. Research visit to Monash hosted by Prof Truby 2014 and 2018. Development of shared interests in childhood obesity and other nutrition related interests
Collaborator Contribution As above. Prof Truby will visit Newcastle in July 2018 for further development of collaboration. Presentation to colleagues in nutrition at Newcastle. Potential for workshop between both groups building on MoU between Monash and Newcastle Universities.
Impact Prof Truby is international advisor on NPRI-MRC funded study of parental perceptions of obesity-MapMe
Start Year 2014
 
Description Public Health England 
Organisation Public Health England
Country United Kingdom 
Sector Public 
PI Contribution We worked with Public Health England as part of a trial led by the PHE behavioural insights team with Leicester national child measurement programme (NCMP) team. We provided the body image scales for the older age group (10-11yrs) which we developed as part of our NPRI funded work. The trial aim to examine whether the inclusion of the scales as part of a revised the NCMP feedback letter to parents would improve uptake to Weight Management Groups. The trial is complete and we are continuing to work with PHE on analysis and dissemination of results.
Collaborator Contribution Our partners have contributed to data entry costs and have led on a trial examining changes to the NCMP feedback letter and their impact on uptake to Weight Management Groups.
Impact A large trial has been completed examining changes in the NCMP feedback letter and their impact on the uptake to Weight Management Groups. Findings from the trial have been presented at the UK Society for Behavioural Medicine annual meeting in December 2015, Newcastle upon Tyne. This collaboration is multidisciplinary incorporating experts in Public Health Nutrition, Obesity, the National Child Measurement Programme and Behavioural Insights
Start Year 2014
 
Description The Parental Perceptions Collaborators 
Organisation Michael Heasman Ician Consulting
Country United Kingdom 
Sector Private 
PI Contribution The research team worked closely with the Collaborators to develop the Map Me intervention tool and implement the trial testing the tool.
Collaborator Contribution Dr Vera Araujo-Soares is a clinical health psychologist and Senior Lecturer in health psychology at Newcastle University, her research focuses on developing and evaluating evidence-based and theoretically sound interventions to change behaviour. Dr Dawn Scott is Acting Director of Public Health at Newcastle City Council. She advises about the National Child Measurement Programme and facilitates use of the data in her region. Prof Julie Harris is a Professor of Psychology at University of St Andrews, and is an expert on visual perception of 3D shape, Mr Michael Heasman of Michael Heasman Ician Consulting, expert in graphics and social media. Dr Lynne Corner is the manager of Voice North which recruits representative people across the region to share views and experience to facilitate research. Prof Philip Treleaven is a Professor of Computer Science at University College London who has pioneered the use of virtual environments and computer graphics (e.g. 3D Body Scanning) for the Clothing Industry, and Director of the UK National Sizing Survey (Size UK).
Impact Successful collaboration has resulted in the development of the Map Me intervention tool, and completion of stages 1-3 of the study to date.
Start Year 2013
 
Description The Parental Perceptions Collaborators 
Organisation Newcastle City Council
Country United Kingdom 
Sector Public 
PI Contribution The research team worked closely with the Collaborators to develop the Map Me intervention tool and implement the trial testing the tool.
Collaborator Contribution Dr Vera Araujo-Soares is a clinical health psychologist and Senior Lecturer in health psychology at Newcastle University, her research focuses on developing and evaluating evidence-based and theoretically sound interventions to change behaviour. Dr Dawn Scott is Acting Director of Public Health at Newcastle City Council. She advises about the National Child Measurement Programme and facilitates use of the data in her region. Prof Julie Harris is a Professor of Psychology at University of St Andrews, and is an expert on visual perception of 3D shape, Mr Michael Heasman of Michael Heasman Ician Consulting, expert in graphics and social media. Dr Lynne Corner is the manager of Voice North which recruits representative people across the region to share views and experience to facilitate research. Prof Philip Treleaven is a Professor of Computer Science at University College London who has pioneered the use of virtual environments and computer graphics (e.g. 3D Body Scanning) for the Clothing Industry, and Director of the UK National Sizing Survey (Size UK).
Impact Successful collaboration has resulted in the development of the Map Me intervention tool, and completion of stages 1-3 of the study to date.
Start Year 2013
 
Description The Parental Perceptions Collaborators 
Organisation Newcastle University
Department Campus for Ageing and Vitality
Country United Kingdom 
Sector Academic/University 
PI Contribution The research team worked closely with the Collaborators to develop the Map Me intervention tool and implement the trial testing the tool.
Collaborator Contribution Dr Vera Araujo-Soares is a clinical health psychologist and Senior Lecturer in health psychology at Newcastle University, her research focuses on developing and evaluating evidence-based and theoretically sound interventions to change behaviour. Dr Dawn Scott is Acting Director of Public Health at Newcastle City Council. She advises about the National Child Measurement Programme and facilitates use of the data in her region. Prof Julie Harris is a Professor of Psychology at University of St Andrews, and is an expert on visual perception of 3D shape, Mr Michael Heasman of Michael Heasman Ician Consulting, expert in graphics and social media. Dr Lynne Corner is the manager of Voice North which recruits representative people across the region to share views and experience to facilitate research. Prof Philip Treleaven is a Professor of Computer Science at University College London who has pioneered the use of virtual environments and computer graphics (e.g. 3D Body Scanning) for the Clothing Industry, and Director of the UK National Sizing Survey (Size UK).
Impact Successful collaboration has resulted in the development of the Map Me intervention tool, and completion of stages 1-3 of the study to date.
Start Year 2013
 
Description The Parental Perceptions Collaborators 
Organisation Newcastle University
Department Institute of Health and Society
Country United Kingdom 
Sector Academic/University 
PI Contribution The research team worked closely with the Collaborators to develop the Map Me intervention tool and implement the trial testing the tool.
Collaborator Contribution Dr Vera Araujo-Soares is a clinical health psychologist and Senior Lecturer in health psychology at Newcastle University, her research focuses on developing and evaluating evidence-based and theoretically sound interventions to change behaviour. Dr Dawn Scott is Acting Director of Public Health at Newcastle City Council. She advises about the National Child Measurement Programme and facilitates use of the data in her region. Prof Julie Harris is a Professor of Psychology at University of St Andrews, and is an expert on visual perception of 3D shape, Mr Michael Heasman of Michael Heasman Ician Consulting, expert in graphics and social media. Dr Lynne Corner is the manager of Voice North which recruits representative people across the region to share views and experience to facilitate research. Prof Philip Treleaven is a Professor of Computer Science at University College London who has pioneered the use of virtual environments and computer graphics (e.g. 3D Body Scanning) for the Clothing Industry, and Director of the UK National Sizing Survey (Size UK).
Impact Successful collaboration has resulted in the development of the Map Me intervention tool, and completion of stages 1-3 of the study to date.
Start Year 2013
 
Description The Parental Perceptions Collaborators 
Organisation University College London
Department Department of Computer Science
Country United Kingdom 
Sector Academic/University 
PI Contribution The research team worked closely with the Collaborators to develop the Map Me intervention tool and implement the trial testing the tool.
Collaborator Contribution Dr Vera Araujo-Soares is a clinical health psychologist and Senior Lecturer in health psychology at Newcastle University, her research focuses on developing and evaluating evidence-based and theoretically sound interventions to change behaviour. Dr Dawn Scott is Acting Director of Public Health at Newcastle City Council. She advises about the National Child Measurement Programme and facilitates use of the data in her region. Prof Julie Harris is a Professor of Psychology at University of St Andrews, and is an expert on visual perception of 3D shape, Mr Michael Heasman of Michael Heasman Ician Consulting, expert in graphics and social media. Dr Lynne Corner is the manager of Voice North which recruits representative people across the region to share views and experience to facilitate research. Prof Philip Treleaven is a Professor of Computer Science at University College London who has pioneered the use of virtual environments and computer graphics (e.g. 3D Body Scanning) for the Clothing Industry, and Director of the UK National Sizing Survey (Size UK).
Impact Successful collaboration has resulted in the development of the Map Me intervention tool, and completion of stages 1-3 of the study to date.
Start Year 2013
 
Description The Parental Perceptions Collaborators 
Organisation University of St Andrews
Department School of Psychology
Country United Kingdom 
Sector Academic/University 
PI Contribution The research team worked closely with the Collaborators to develop the Map Me intervention tool and implement the trial testing the tool.
Collaborator Contribution Dr Vera Araujo-Soares is a clinical health psychologist and Senior Lecturer in health psychology at Newcastle University, her research focuses on developing and evaluating evidence-based and theoretically sound interventions to change behaviour. Dr Dawn Scott is Acting Director of Public Health at Newcastle City Council. She advises about the National Child Measurement Programme and facilitates use of the data in her region. Prof Julie Harris is a Professor of Psychology at University of St Andrews, and is an expert on visual perception of 3D shape, Mr Michael Heasman of Michael Heasman Ician Consulting, expert in graphics and social media. Dr Lynne Corner is the manager of Voice North which recruits representative people across the region to share views and experience to facilitate research. Prof Philip Treleaven is a Professor of Computer Science at University College London who has pioneered the use of virtual environments and computer graphics (e.g. 3D Body Scanning) for the Clothing Industry, and Director of the UK National Sizing Survey (Size UK).
Impact Successful collaboration has resulted in the development of the Map Me intervention tool, and completion of stages 1-3 of the study to date.
Start Year 2013
 
Description The Parental Perceptions Study Team 
Organisation Newcastle University
Department Institute of Health and Society
Country United Kingdom 
Sector Academic/University 
PI Contribution I (Adamson) was PI on the NPRI (Phase I) funded study from which this research has been developed. All research team staff engaged in data collection field work have been employed and managed in the Public Health Nutrition Research Group (Human Nutrition Research Centre and Institute of Health and Society) at Newcastle University. All the data collected so far have been entered at Newcastle University.
Collaborator Contribution Dr Louisa Ells is a Reader in Public Health and Obesity and a Specialist Advisor to Public Health England Obesity Knowledge and Intelligence. Dr Angela Jones is a Research Associate with expertise in qualitative examination of parental attitudes to health related behaviours and obesity; she is the principal researcher on this study. Dr Kathryn Parkinson is a Senior Research Associate and psychologist with expertise in perception of body image; she is project and trial manager and is responsible for all aspects of research governance and data quality assurance. Dr Martin Tovee is a Reader in the Institute of Neuroscience whose research focuses on body image and body image distortion in eating disordered and control observers using digital photographs, video sequences and digital 3D body models. He provides expertise on the manipulation and presentation of 3D body images. Dr Mark Pearce is a Senior Lecturer in lifecourse epidemiology with expertise in medical statistics; he supervises all statistical analyses.
Impact Intervention developed to improve parental perceptions and understanding of childhood obesity (Map Me). This collaboration is multi-disciplinary as described above.
Start Year 2013
 
Description The Parental Perceptions Study Team 
Organisation Newcastle University
Department Institute of Health and Society
Country United Kingdom 
Sector Academic/University 
PI Contribution I (Adamson) was PI on the NPRI (Phase I) funded study from which this research has been developed. All research team staff engaged in data collection field work have been employed and managed in the Public Health Nutrition Research Group (Human Nutrition Research Centre and Institute of Health and Society) at Newcastle University. All the data collected so far have been entered at Newcastle University.
Collaborator Contribution Dr Louisa Ells is a Reader in Public Health and Obesity and a Specialist Advisor to Public Health England Obesity Knowledge and Intelligence. Dr Angela Jones is a Research Associate with expertise in qualitative examination of parental attitudes to health related behaviours and obesity; she is the principal researcher on this study. Dr Kathryn Parkinson is a Senior Research Associate and psychologist with expertise in perception of body image; she is project and trial manager and is responsible for all aspects of research governance and data quality assurance. Dr Martin Tovee is a Reader in the Institute of Neuroscience whose research focuses on body image and body image distortion in eating disordered and control observers using digital photographs, video sequences and digital 3D body models. He provides expertise on the manipulation and presentation of 3D body images. Dr Mark Pearce is a Senior Lecturer in lifecourse epidemiology with expertise in medical statistics; he supervises all statistical analyses.
Impact Intervention developed to improve parental perceptions and understanding of childhood obesity (Map Me). This collaboration is multi-disciplinary as described above.
Start Year 2013
 
Description The Parental Perceptions Study Team 
Organisation Newcastle University
Department Institute of Health and Society
Country United Kingdom 
Sector Academic/University 
PI Contribution I (Adamson) was PI on the NPRI (Phase I) funded study from which this research has been developed. All research team staff engaged in data collection field work have been employed and managed in the Public Health Nutrition Research Group (Human Nutrition Research Centre and Institute of Health and Society) at Newcastle University. All the data collected so far have been entered at Newcastle University.
Collaborator Contribution Dr Louisa Ells is a Reader in Public Health and Obesity and a Specialist Advisor to Public Health England Obesity Knowledge and Intelligence. Dr Angela Jones is a Research Associate with expertise in qualitative examination of parental attitudes to health related behaviours and obesity; she is the principal researcher on this study. Dr Kathryn Parkinson is a Senior Research Associate and psychologist with expertise in perception of body image; she is project and trial manager and is responsible for all aspects of research governance and data quality assurance. Dr Martin Tovee is a Reader in the Institute of Neuroscience whose research focuses on body image and body image distortion in eating disordered and control observers using digital photographs, video sequences and digital 3D body models. He provides expertise on the manipulation and presentation of 3D body images. Dr Mark Pearce is a Senior Lecturer in lifecourse epidemiology with expertise in medical statistics; he supervises all statistical analyses.
Impact Intervention developed to improve parental perceptions and understanding of childhood obesity (Map Me). This collaboration is multi-disciplinary as described above.
Start Year 2013
 
Description The Parental Perceptions Study Team 
Organisation Newcastle University
Department Institute of Neuroscience
Country United Kingdom 
Sector Academic/University 
PI Contribution I (Adamson) was PI on the NPRI (Phase I) funded study from which this research has been developed. All research team staff engaged in data collection field work have been employed and managed in the Public Health Nutrition Research Group (Human Nutrition Research Centre and Institute of Health and Society) at Newcastle University. All the data collected so far have been entered at Newcastle University.
Collaborator Contribution Dr Louisa Ells is a Reader in Public Health and Obesity and a Specialist Advisor to Public Health England Obesity Knowledge and Intelligence. Dr Angela Jones is a Research Associate with expertise in qualitative examination of parental attitudes to health related behaviours and obesity; she is the principal researcher on this study. Dr Kathryn Parkinson is a Senior Research Associate and psychologist with expertise in perception of body image; she is project and trial manager and is responsible for all aspects of research governance and data quality assurance. Dr Martin Tovee is a Reader in the Institute of Neuroscience whose research focuses on body image and body image distortion in eating disordered and control observers using digital photographs, video sequences and digital 3D body models. He provides expertise on the manipulation and presentation of 3D body images. Dr Mark Pearce is a Senior Lecturer in lifecourse epidemiology with expertise in medical statistics; he supervises all statistical analyses.
Impact Intervention developed to improve parental perceptions and understanding of childhood obesity (Map Me). This collaboration is multi-disciplinary as described above.
Start Year 2013
 
Title Enhanced NCMP feedback letter - led by Behavioural Insights Team at PHE 
Description In collaboration with the Behavioural Insights Team at PHE who led this work, the body image scales developed during this NPRI funded work were incorporated into the standard National Child Measurement Programme (NCMP) Letter along with other behavioural insights related information, to form an 'enhanced' NCMP letter which was then tested in a large group of families of 10-11 year olds in the Leicester area. The aim was to increase the uptake to weight management services in the area, results are currently in the process of being published. 
Type Preventative Intervention - Behavioural risk modification
Current Stage Of Development Late clinical evaluation
Year Development Stage Completed 2015
Development Status On hold
Impact This work has led to a strong and active collaboration with the Behavioural Insights Team at PHE, further interest in the body image scales produced and discussions around incorporating the scales into the 'standard' NCMP letter. 
 
Description 50th Anniversary British Nutrition Foundation Conference: 'Talking about the next generation: Nutrition in school age children' 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact To be added further
Year(s) Of Engagement Activity 2017
URL https://www.nutritionsociety.org/events/bnf-50th-anniversary-conference-who-shaping-food-choices-fut...
 
Description Caroline Walker Trust Event - Angela Jones 2016 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Presentation to at the Caroline Walker Trust meeting, London, describing the work we have done and early results form the trial aiming to identify methods of improving parental recognition of childhood overweight. Discussion and questions arose after the presentation.
Year(s) Of Engagement Activity 2016
 
Description Child weight management provider forum, Stockton, Angela Jones 2016 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Presentation on the trial and its early findings to the Child Weight Management Forum at Stockton on Tees which brought together representatives from various groups involved in child weight management in the region. The presentation sparked discussion and questions.
Year(s) Of Engagement Activity 2016
 
Description Fuse Quarterly Research Meeting Smoking cessation in pregnancy: the North East leads the way with babyclear 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact ?Smoking at time of delivery (SATOD) rates have traditionally been high in North East England. Smoking in pregnancy has a significant impact on women's and babies' health by increasing the risk of premature births, still births, miscarriages and complications after labour due to smoking.

The event was of particular interest to commissioners of stop smoking services, members of Clinical Commissioning Groups and local authority public health teams and strategic decision makers interested in smoking in pregnancy in particular and system-wide approaches to health more generally.
Year(s) Of Engagement Activity 2016
URL http://www.fuse.ac.uk/events/fusequarterlyresearchmeetings/smokingcessationinpregnancythenortheastle...
 
Description Gateshead Healthy Weight Strategy Partnership Group 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Type Of Presentation Paper Presentation
Geographic Reach Regional
Primary Audience Health professionals
Results and Impact Information about the study was given to those members of the Gateshead Healthy Weight Strategy Partnership Group who were present which generated discussions and interest in the forthcoming research.

Increased awareness and interest in the forthcoming research.
Year(s) Of Engagement Activity 2012
 
Description HNRC Newsletter 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Other audiences
Results and Impact Information on the trial testing the MapMe tool was described in the Human Nutrition Research Centre (HNRC) newsletter which is sent to all on the mailing list - which includes fellow academics, students and practise and policy partners. It informs recipients of the work going on at the HNRC and offers them the opportunity to contact the team for further information and to ask questions.
Year(s) Of Engagement Activity 2018
 
Description Hartlepool Council event - Louisa Ells 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact A presentation on the issue of parental perceptions of childhood overweight and the work we are doing aiming to improve parental perceptions of their child's weight was given which resulted in questions and discussion.
Year(s) Of Engagement Activity 2015
 
Description Human Nutrition Research Centre Seminar Series 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact Presentation of the parent perception tools developed and a description of the CRT which prompted questions and discussion.

A greater awareness of the parent perception tools and the CRT.
Year(s) Of Engagement Activity 2012,2014
 
Description Invited Presentation - Newcastle Obesity Delivery Group 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Health professionals
Results and Impact Presented the parental perceptions tools developed and a description of the CRT which prompted questions and discussion.

Awareness of parent perceptions tools developed and the CRT at a regional level.
Year(s) Of Engagement Activity 2014
 
Description Invited presentation - Holyrood Magazine Event on Childhood Obesity 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact The body image scales were presented and the CRT was described which resulted in questions and discussion. The report from the event was published at www.holyrood.com/articles/feature/energy-energy-out-tackling-childhood-obesity
Year(s) Of Engagement Activity 2015
URL http://www.holyrood.com/articles/feature/energy-energy-out-tackling-childhood-obesity
 
Description Invited presentation - Big healthy weight conversation meeting, Camden 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Type Of Presentation Keynote/Invited Speaker
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact Approximately 80 attendees who were a mix of health professionals, the public and local councillors which generated discussions.

Highlighted the importance of parental recognition of childhood overweight.
Year(s) Of Engagement Activity 2013
 
Description Invited presentation - Change 4 Life Event 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact A presentation and quiz were completed including the body image scales which resulted in questions and debate.
Year(s) Of Engagement Activity 2015
 
Description Invited presentation - North East Obesity Leads Meeting 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Health professionals
Results and Impact Presentation of the parental perceptions tools developed and a description of the CRT was given which prompted questions and discussion.

An awareness of the tools developed and the CRT at a regional level.
Year(s) Of Engagement Activity 2014
 
Description Invited presentation - Sheffield University, LJE 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Other audiences
Results and Impact Presentation was given, including information on the body image scales and the trial testing them which resulted in discussion and questions.
Year(s) Of Engagement Activity 2014,2015
 
Description Invited presentation - South West Healthy weight group meeting 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Presentation was provided describing the body image scales which resulted in questions and debate.
Year(s) Of Engagement Activity 2015
 
Description Invited presentation to Public Health England 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact A presentation on the background to the study, the parent perception tools developed and the CRT was given which resulted in much interest from Public Health England, questions and discussion. More recent presentations have given updates on the CRT and its early results which have again sparked much interest from Public Health England and in future work we can do together.

A greater awareness of the parent perception tools developed and the CRT at Public Health England.
A keen interest in the use of the parent perceptions tools in a trial to test their use when incorporated into National Child Measurement Programme feedback letters.
Year(s) Of Engagement Activity 2014,2015,2016
 
Description Invited speaker, GNCRC Conference, Ashley Adamson March 2017 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Invited speaker at the Great North Children's Research Community Conference at the Sage, Gateshead - this activity presented our work at a regional level to those interested in child health research, promoting a greater awareness of parental perceptions of childhood obesity and prompted discussions and questions.
Year(s) Of Engagement Activity 2017
 
Description LA Feedback event, December 2016 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact A feedback event to Local Authorities who has supported the 4 & UPP study and others interested in this area belonging to the Early Life and Adolescent Programme of Fuse - the event was in presentation format as well as small group working to feedback on the event and provide future areas of interest for research. The event was well received and sparked questions and discussion as well as support for further collaborative work.
Year(s) Of Engagement Activity 2016
 
Description Medical Pilgrims presentation, Childhood obesity: 'they' should do something about that - Ashley Adamson 2014 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Presentation on childhood obesity and the different levels at which to tackle it, including at the family level. This was as part of Scientific Meeting of the Medical Pilgrims.
Year(s) Of Engagement Activity 2014
 
Description Newcastle School Nurse Team Professional Development Forum 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact This was an invited presentation to the Newcastle School Nurse Professional Development Forum, approximately 80 schools nurses and associated staff attended. The purpose was to provide and overview of the study and its results and to further inform the school nursing team of the issue of parental perceptions of childhood overweight and the trial we have completed to attempt to overcome this issue. The presentation sparked questions and discussions afterwards.
Year(s) Of Engagement Activity 2017
 
Description Newcastle University INSIGHTS Public Lecture 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact Public lecture 7th March 2019. Childhood obesity; they should do something about that. Delivered as part of Newcastle University INSIGHTS Public Lecture series. Audiences approx 200 including general public, public health practitioners, undergraduate and post graduate students, school pupils and academic colleagues.
Year(s) Of Engagement Activity 2019
 
Description North East NCMP Meeting 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Health professionals
Results and Impact Presentation of the parental perceptions tools developed and a description of the CRT testing the tools.

Awareness of the parental perceptions tools and the CRT at a regional level.
Year(s) Of Engagement Activity 2012
 
Description North Tyneside Health and Wellbeing Board Healthy Weight Action Day, Angela Jones 2016 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Presentation at the North Tyneside Health and Wellbeing board Healthy weight action day on the trial and its early results and to highlight the issue of parental perceptions of their child's weight status and the importance of this is planning future healthy weight strategies. This presentation sparked questions and discussion.
Year(s) Of Engagement Activity 2016
 
Description North Tyneside PCT meeting 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Health professionals
Results and Impact Presentation of the parent perceptions tools developed and a description of the CRT which prompted questions and discussion.

Awareness of the parent perceptions tools and CRT at a regional level.
Year(s) Of Engagement Activity 2013
 
Description Parent feedback letter 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Study participants or study members
Results and Impact The purpose of this was to inform the study participants of the results of the study in which they participated- this is a key element of completing research. We enrolled almost 3000 families to the study and they were either send the feedback letter via email or post.
Year(s) Of Engagement Activity 2017,2018
 
Description Posters at NCMP regional workshops 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Health professionals
Results and Impact A poster describing the study and the tools developed was shared at PHE NCMP workshops in Manchester, London and Cambridge following attendance at the North East workshop, this led to a greater awareness of the study and the trial nationally amongst those working in relation to the NCMP.

A greater awareness of the study, the tools developed and the trial amongst members of PHE and those working in relation to the NCMP nationally.
Year(s) Of Engagement Activity 2013
 
Description Presentation at FUSE event, Teesside University -Angela Jones 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact Presentation of the parent perceptions tools and a description of the CRT which prompted discussion and questions.

A greater awareness of the research programme, tools developed and the CRT.
Year(s) Of Engagement Activity 2013
 
Description Presentation at FUSE event, Teesside University -Laura Cutler 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact Presentation of the overall study which prompted discussion and questions.

A greater awareness of the research programme.
Year(s) Of Engagement Activity 2013
 
Description Presentation at NEOF meeting, Teesside 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Health professionals
Results and Impact Presentation of the research programme, parent perceptions tools developed and a description of the CRT which prompted discussion and questions.

A greater awareness of the study, parent perceptions tools and the CRT.
Year(s) Of Engagement Activity 2014
 
Description Presentation at NIHR researcher day - Angela Jones 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact Presentation of the tools developed and a description of the CRT which results in discussion and questions.

A greater awareness of the tools developed and the CRT.
Year(s) Of Engagement Activity 2013
 
Description Presentation at NIHR researcher day - Laura Cutler 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact A poster presentation of the study programme with led to discussion and questions.

Greater awareness of the study
Year(s) Of Engagement Activity 2013
 
Description Presentation at UK Congress on Obesity, Birmingham, 2014 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact Presentation of the parent perceptions tools developed and the CRT which prompted questions and discussion.

A greater awareness of the parent perceptions tools and the CRT.
Year(s) Of Engagement Activity 2014
 
Description Presentation at UKSBM- NPRI meeting December 2013 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact A presentation of the parent perceptions tools developed.

A greater awareness of the study, the tools developed and the CRT.
The presentation led to the team being invited to speak to Public Health England (see elsewhere) to discuss the tools in more detail and the potential to use them in a further PHE-led trial aiming to improve NCMP feedback.
Year(s) Of Engagement Activity 2013
 
Description Presentation at the Human Nutrition Research Centre Seminar Series - Laura Cutler, 2016 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Other audiences
Results and Impact Oral presentation give on the comparison of methods of assessing parental perceptions of their obese child's weight status, discussion and questions followed the presentation.
Year(s) Of Engagement Activity 2016
 
Description Presentation at the Human Nutrition Research Centre Seminar Series, Angela Jones 2016 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Other audiences
Results and Impact A presentation was given on the 4&UPP study and its early results which prompted discussions and questions.
Year(s) Of Engagement Activity 2016
 
Description Presentation at the IHS Research Discussion Forum 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Other audiences
Results and Impact Presentation of the parent perceptions tools and a description of the CRT which prompted discussion and questions.

A greater awareness of the parent perception tools and the CRT.
Year(s) Of Engagement Activity 2013,2015
 
Description Presentation to Specialist Public Health/Nurse Practitioner Students 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Undergraduate students
Results and Impact Specialist Public Health Practitioner Students attended the presentation on the parent perceptions tools developed and the CRT which prompted questions and discussion.

Awareness of the issue of parental misperception of child body weight and awareness of the parent perception tools developed and the CRT.
Year(s) Of Engagement Activity 2014,2015,2016,2017
 
Description Professor Ashley Adamson comment on tackling childhood obesity in North East England 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Media (as a channel to the public)
Results and Impact Fuse Director Professor Ashley Adamson commented on government plans for a sugar tax on soft drinks. This was part of a week long series on ITV Tyne Tees (regional television news) called 'Focus on Obesity'.

The coverage raised awareness and prompted discussion about tackling childhood obesity in North East England.
Year(s) Of Engagement Activity 2016
URL http://www.itv.com/news/tyne-tees/2016-03-23/calls-for-more-powers-to-fight-childhood-obesity/
 
Description Regien Biesma 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other audiences
Results and Impact Regien Beisma from the Royal College of Surgeons in Ireland contacted us following our presentation at ECO 2017. She invited us to speak along with others in her group and other academics she had a brought together with the purpose of discussing possible interventions for the prevention of childhood obesity in the early years and collaborative work going forward.
Year(s) Of Engagement Activity 2018
 
Description Seminar presentation at Teesside University 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact A description of the parent perception tools developed and the CRT which led to discussion and questions.

A greater awareness of the tools developed and the large CRT.
Year(s) Of Engagement Activity 2013