Public Discourses of Dementia: Challenging stigma and promoting personhood
Lead Research Organisation:
Lancaster University
Department Name: Linguistics and English Language
Abstract
The word dementia refers to groups of disease processes that involve a range of cognitive impairment symptoms, including memory loss and problems with reasoning, perception and communication skills. There are around 50 million people living with dementia in the world today and this is expected to triple by 2050. The most common type of dementia is Alzheimer's Disease. Because there is presently no cure for it, dementia is a chronic condition - people who are diagnosed with dementia live with it for the rest of their lives. In the UK alone there are currently estimated to be around 850,000 people living with dementia, a figure that is anticipated to increase in the future due to the country's ageing population. Dementia is major public health challenge in the UK, where the costs of care are estimated to be around £13.5 billion, with the costs of 'unpaid' care in the country understood to be even higher. As the incidence of dementia increases in the UK, it is anticipated that these costs will increase too.
People receiving a dementia diagnosis not only live with dementia, but many must also live with the stigma that surrounds it. Dementia stigma can negatively impact the lives of people living with dementia and their families in a wide range of ways, such as creating feelings of shame and making them less likely to seek medical support and take part in research. In the UK, dementia stigma has also been found to distort service standards at all levels of healthcare, from funding decisions to service commissioning and frontline care. In other words, dementia stigma is harmful not only for the quality of life of people with dementia but also, potentially, for their life chances too. Dementia stigma is also likely to have implications for the British public more generally, as it has been found to create fear and misunderstanding of the syndrome, as well as negative attitudes towards people living with it. The harm done by dementia stigma is thus widespread and deep, having implications not only for the health and quality of life of those most affected by the syndrome, but for society as a whole.
The way we talk and communicate about dementia, including our use of language and imagery, has the power to shape our attitudes towards it and, for people diagnosed with dementia, how it is experienced. Unfortunately, much communication about dementia in the public domain, such as in the media, is negative and sensationalistic, foregrounding its threat and presenting dementia diagnosis as an effective death sentence. People living with dementia, meanwhile, are presented as hazardous and lesser versions of their past selves. Such portrayals have been found to have harmful effects on people living with dementia and their families, to create fear and misunderstanding in the public, and are more likely to add to dementia stigma than to challenge it.
This research will thus challenge dementia stigma by changing the ways in which dementia is discussed in the public domain in the UK, focusing in particular on the mainstream media, public health bodies, charities, social media and online dementia support groups. Understanding how the language and imagery associated with communication about dementia in these contexts relate to, but also vary between, one another can help us to assess the potential effects of dementia representation in one situation on another. In light of its findings, the researchers on this project will work closely with people with dementia, charities, advocacy groups and the mainstream media to implement changes to communicative practices around dementia in ways that challenge stigma and promote personhood, through the development of communication guidelines and the delivery of training to these stakeholders. Crucially, the research team is collaborating closely with people with dementia to ensure that their voices are heard and valued not only in future public discourse but also in the research process itself.
People receiving a dementia diagnosis not only live with dementia, but many must also live with the stigma that surrounds it. Dementia stigma can negatively impact the lives of people living with dementia and their families in a wide range of ways, such as creating feelings of shame and making them less likely to seek medical support and take part in research. In the UK, dementia stigma has also been found to distort service standards at all levels of healthcare, from funding decisions to service commissioning and frontline care. In other words, dementia stigma is harmful not only for the quality of life of people with dementia but also, potentially, for their life chances too. Dementia stigma is also likely to have implications for the British public more generally, as it has been found to create fear and misunderstanding of the syndrome, as well as negative attitudes towards people living with it. The harm done by dementia stigma is thus widespread and deep, having implications not only for the health and quality of life of those most affected by the syndrome, but for society as a whole.
The way we talk and communicate about dementia, including our use of language and imagery, has the power to shape our attitudes towards it and, for people diagnosed with dementia, how it is experienced. Unfortunately, much communication about dementia in the public domain, such as in the media, is negative and sensationalistic, foregrounding its threat and presenting dementia diagnosis as an effective death sentence. People living with dementia, meanwhile, are presented as hazardous and lesser versions of their past selves. Such portrayals have been found to have harmful effects on people living with dementia and their families, to create fear and misunderstanding in the public, and are more likely to add to dementia stigma than to challenge it.
This research will thus challenge dementia stigma by changing the ways in which dementia is discussed in the public domain in the UK, focusing in particular on the mainstream media, public health bodies, charities, social media and online dementia support groups. Understanding how the language and imagery associated with communication about dementia in these contexts relate to, but also vary between, one another can help us to assess the potential effects of dementia representation in one situation on another. In light of its findings, the researchers on this project will work closely with people with dementia, charities, advocacy groups and the mainstream media to implement changes to communicative practices around dementia in ways that challenge stigma and promote personhood, through the development of communication guidelines and the delivery of training to these stakeholders. Crucially, the research team is collaborating closely with people with dementia to ensure that their voices are heard and valued not only in future public discourse but also in the research process itself.
People |
ORCID iD |
Gavin Brookes (Principal Investigator / Fellow) |
Publications
Brookes G
(2023)
The Routledge Handbook of Discourse Analysis
Brookes G
(2023)
Killer, Thief or Companion? A Corpus-Based Study of Dementia Metaphors in UK Tabloids
in Metaphor and Symbol
Brookes G
(2023)
Corpus Linguistics for Health Communication - A Guide for Research
Brookes, G.
(2022)
The Routledge Handbook of Corpus Linguistics (Second Edition)
Putland E
(2023)
Artificial intelligence and visual discourse: a multimodal critical discourse analysis of AI-generated images of "Dementia"
in Social Semiotics
Putland E
(2022)
The (in)accuracies of floating leaves: How people with varying experiences of dementia differently position the same visual metaphor.
in Dementia (London, England)
Putland E
(2023)
Masculinities and Discourses of Men's Health
Description | Contribution to IC4CH 2023 symposium |
Form Of Engagement Activity | A talk or presentation |
Part Of Official Scheme? | No |
Geographic Reach | International |
Primary Audience | Professional Practitioners |
Results and Impact | Brookes, G. (2023). Metaphors of dementia in the British tabloids: A corpus analysis. International Consortium for Communication in Healthcare 2023 symposium. Australian National University, 14.02.23-15.02.23. >> Contribution to symposium on communication in healthcare: an international audience spanning medical practitioners, members of the public, policymakers, and members of the public. |
Year(s) Of Engagement Activity | 2023 |
Description | Contribution to panel on gender and health inequalities |
Form Of Engagement Activity | A talk or presentation |
Part Of Official Scheme? | No |
Geographic Reach | National |
Primary Audience | Other audiences |
Results and Impact | Brookes, G. (2022). Panellist: Gender and Health Inequalities. Annual Workshop of the BAAL Language, Gender and Sexuality Special Interest Group. Nottingham Trent University, UK. 29.04.22. >> Contribution to panel on gender and health inequalities which led to discussion and debate with other academics and members of the public. |
Year(s) Of Engagement Activity | 2022 |
Description | Creation of project blog |
Form Of Engagement Activity | Engagement focused website, blog or social media channel |
Part Of Official Scheme? | No |
Geographic Reach | International |
Primary Audience | Public/other audiences |
Results and Impact | Creation of a blog to disseminate findings from the project, but also bringing together cross-disciplinary insights on dementia and communication through invited contributions from other experts within and beyond the academy. Created towards the beginning of 2022, there have been eight entries as of March 2023. |
Year(s) Of Engagement Activity | 2022 |
URL | https://wp.lancs.ac.uk/public-discourses-of-dementia/blog/ |
Description | Engagement focussed website |
Form Of Engagement Activity | Engagement focused website, blog or social media channel |
Part Of Official Scheme? | No |
Geographic Reach | International |
Primary Audience | Public/other audiences |
Results and Impact | Creation of a project website which disseminates findings and helps to raise awareness of dementia and dementia-related communication, based on insights arrived at through research activity. |
Year(s) Of Engagement Activity | 2022 |
URL | https://wp.lancs.ac.uk/public-discourses-of-dementia/ |
Description | Invited talk at Redeemer's University, Nigeria |
Form Of Engagement Activity | A talk or presentation |
Part Of Official Scheme? | No |
Geographic Reach | International |
Primary Audience | Postgraduate students |
Results and Impact | Invited talk presenting project findings to academics at Redeemer's university in Nigeria. |
Year(s) Of Engagement Activity | 2022 |
Description | Presentation at BAAL 2022 conference |
Form Of Engagement Activity | A talk or presentation |
Part Of Official Scheme? | No |
Geographic Reach | International |
Primary Audience | Other audiences |
Results and Impact | Putland, E. (2022). Expanding expertise: Exploring how people affected by dementia respond to visual and verbal dementia representations. BAAL 2022: Innovation and Social Justice in Applied Linguistics. Queen's University Belfast, UK. 01.09.22-03.09.22. >> Contribution to BAAL 2022 conference. Audience mostly academic stakeholders. |
Year(s) Of Engagement Activity | 2022 |
Description | Presentation at CADAAD conference 2022 |
Form Of Engagement Activity | A talk or presentation |
Part Of Official Scheme? | No |
Geographic Reach | International |
Primary Audience | Other audiences |
Results and Impact | Brookes, G. (2022). Killer, thief or companion? A critical analysis of dementia metaphors in the British press. CADAAD: Critical Approaches to Discourse Analysis Across Disciplines. University of Bergamo, Italy. 06.07.22-08.07.22. >> Conference contribution, primarily at academic audience, but with video recording of presentation then made available online and circulated (by project team) to other stakeholders and wider public. |
Year(s) Of Engagement Activity | 2022 |
Description | Presentation at COMET conference 2022 |
Form Of Engagement Activity | A talk or presentation |
Part Of Official Scheme? | No |
Geographic Reach | International |
Primary Audience | Other audiences |
Results and Impact | Brookes, G. (2022). Killer, thief or companion? Dementia metaphors and stigma in the British press. COMET: Conference on Communication, Medicine and Ethics. University of Hong Kong, Hong Kong. 13.07.22-15.07.22. >> Presentation at COMET 2022 conference, made online to an audience comprising a mixture of academic and professional practitioner stakeholders. |
Year(s) Of Engagement Activity | 2022 |
Description | Presentation at ICAME 2022 conference |
Form Of Engagement Activity | A talk or presentation |
Part Of Official Scheme? | No |
Geographic Reach | International |
Primary Audience | Other audiences |
Results and Impact | Brookes, G. (2022). Dementia metaphors in the British press: A corpus-based study. ICAME 43: International Computer Archive of Modern and Medieval English. Anglia Ruskin University, UK. 27.07.22-30.07.22. >> Contribution to ICAME 2022 conference -- primarily academic stakeholders in the audience but with material subsequently made available online, where it could then be accessed by wider audience. |
Year(s) Of Engagement Activity | 2022 |
Description | Stakeholder ambassador committee meetings |
Form Of Engagement Activity | A formal working group, expert panel or dialogue |
Part Of Official Scheme? | No |
Geographic Reach | National |
Primary Audience | Third sector organisations |
Results and Impact | Recurring meetings with single or multiple project stakeholders, both online and in-person, throughout 2022 and the beginning of 2023. This engagement has contributed to project planning and the direction of the research. |
Year(s) Of Engagement Activity | 2022 |
Description | Workshop in corpus linguistics summer school |
Form Of Engagement Activity | Participation in an activity, workshop or similar |
Part Of Official Scheme? | No |
Geographic Reach | International |
Primary Audience | Other audiences |
Results and Impact | Workshop on 'impactful' research in corpus linguistics, using research from project as a case study. |
Year(s) Of Engagement Activity | 2022 |