Creative Industries Scotland: Capitalising on Creativity

Lead Research Organisation: University of St Andrews
Department Name: Management

Abstract

Abstracts are not currently available in GtR for all funded research. This is normally because the abstract was not required at the time of proposal submission, but may be because it included sensitive information such as personal details.
 
Description This portfolio of 17 PhD CASE studentships, 2 Knowledge Transfer Partnerships, 22 business vouchers, and 6 student placements focused on the creative industries in Scotland, engaging with sole traders and SMEs across the sector as well as with public and charitable bodies and local authorities.
Three major impacts for policy and research are highlighted:
Developing new methodology: PhD student Orian Brook considered arts attendance at major venues in London and Scotland. Using spatial modelling and confidential audience datasets, Orian explored the importance of distances from venues and commuting patterns as well as neighbourhoods' socio-economic and demographic characteristics to account for audience attendance. Previous statistical modelling failed to account for the location of venues and significantly overestimated attendance in areas with poor access to venues, and underestimated in areas close to venues. She developed a negative binomial spatial interaction model of flows between residential neighbourhoods and arts venues in Scotland, showing a strong effect of distance from a venue. The research affirms that without considering distance from a venue as an important factor in participation, policymakers fail to acknowledge their own role as suppliers of cultural services.
Identifying an under-researched area: Ben Fletcher-Watson surveyed the production of performing arts for very young audiences (birth to age 3) in Scotland. Encompassing theory of the performing arts, developmental psychology and pedagogy, the rights of children and citizen participation, the thesis explores the legitimacy of Theatre for Early Years (TEY). Using in-depth interviews with TEY professionals, he challenges traditional conceptions of theatre as an effort to entertain, train spectators in 'theatre-literacy', provide societal benefits, act as 'babysitter', or to engage; he argues TEY is an art form in its own right. Ben's work led to an industry placement in 2013 to help develop a digital app for the very young.
Developing a theoretical framework for understanding the creative industries: The framework of intellectual, social, cultural, and economic capitals, informed by the work of Bourdieu, was used to integrate all the projects, with an analysis of interlinked capitals seen as a means of transcending analysis that presents the classic creative vs commercial tension within creative industries. Cultural and creative organizations deal with all forms of capital simultaneously to survive and flourish: intellectual capital as the "journey" from viable ideas to intellectual property; social capital, the relationships and networks that might be called upon; cultural capital, the knowledge and/or practice of creative activity; and economic capital the resources to sustain this. How the creative industries operate and exchange these different capitals shows the complexity of the economy in which they operate. (see B. Townley (ed.)Capitalising on Creativity, University of St Andrews (www.capitalising oncreativity.ac.uk))
Exploitation Route Findings which emerge from the PhD studentships are expected to be published in the academic forms of journal articles, book chapters and books, some of which are listed below. The findings of Design based PhDs are being fed back to the V&A Museum of Design Dundee as part of its planning and programming for opening in 2018. In terms of non-academic activity, the research programme delivered 22 business voucher projects, involving concentrated academic focus on operational issues identified by the commissioning enterprises; many findings have subsequently been taken forward by these organizations; a series of dissemination events for practitioners and policymakers in the sector (Strategies For Success, 23 May 2013, and Up Your IP (3workshops for theatre, design and games industries held in 2014)) regarding Intellectual Property management; and Create in Fife: Searching for Solutions, 22 October 2013, a showcase of findings from the CBC's Business Voucher and Knowledge Transfer projects). The audience responses to the IP events indicated that while the targeted sectors initially lacked deep understanding of IP, participants grasped the importance of improving their understanding of the area and will be investigating related issues further. The research programme also maintained a public-facing website with news items and blogs which helped to raise awareness of the creative industries generally and of the research programme specifically.
Members of the consortium are continuing to work together on other joint research projects.
Sectors Creative Economy,Culture, Heritage, Museums and Collections

URL http://www.capitalisingoncreativity.ac.uk
 
Description An underlying goal of the research programme was to improve the organisational and human capacity of the creative industries to sustain a vibrant future, each project was devised in relation to and often embedded within the operational environment of specific organisations within Scotland's creative industries. Therefore many of the findings of the projects are integrated within the sector as they emerge. Four examples are cited here: A Knowledge Transfer Partnership with Scottish Screen (later Creative Scotland) considered the management and exploitation of digital technology in the film industry. The KTP Associate, Michael Franklin, conducted research which directly benefitted over 20 companies and Creative Scotland. The impacts on film companies include improved marketing and distribution campaigns, access to innovative digital technology, diversified revenue opportunities, developed skillsets and attraction of increased investment. Creative Scotland has benefitted from redeveloped and increased industry funding programmes, improved capture and use of industry data, and enhanced staff skills. Overall the KTP impacted the ability of Scotland's film industry to capitalise on its intellectual property (films and related creative content) and compete in national and international markets. Orian Brook's PhD research informed an evidence review by Arts Council England (2014), The Value of Arts and Culture to People and Society, which cited her work; Orian also has been working to incorporate accessibility indices for cultural venues into new local area estimates commissioned by ACE. In addition, Orian's work is being incorporated into a major new resource for the arts sector being developed by The Audience Agency. Audience Finder is a programme which aims to support cultural organisations in reaching more people, new audiences and greater efficiency by modelling the combined inputs of major cultural participation surveys, box office data, and online interactions. For the first time in the cultural sector the modelling of attendance in local areas will also incorporate the area's access to cultural opportunities, in the form of arts venues, museums and galleries, using analysis developed in Orian's PhD. A research partnership with Red Note Ensemble, which began as a Business Voucher conducted by Dr. Charlotte Gilmore, has stimulated additional investigations and business development, conducted with audience development agency The Audience Business; an AHRC project with RCS; and a KE/Impact study funded by University of Edinburgh. Finally, a CASE student placement at an app development company led to a 300 per cent increase in turnover and major expansion of the business. Ben Fletcher-White's placement provided crucial input to the development of 'White The App' for digital developer Hippotrix, by analysing early-years apps and developing a framework comparing theatre and apps. Ben's work, via the ESRC-funded placement, was instrumental in getting additional funding from Creative Scotland to support the expansion of Hippotrix as a company. As a result Hippotrix increased turnover by 300 per cent for 2013/14, expanded their development team, and collaborated with major new UK partners. Following the launch of White the App, Hippotrix are developing five new apps. The placement enabled Ben Fletcher-Watson to develop a general framework for early-years apps to be used by theatre companies and digital developers.
First Year Of Impact 2013
Sector Creative Economy,Digital/Communication/Information Technologies (including Software),Culture, Heritage, Museums and Collections
Impact Types Cultural,Societal,Economic,Policy & public services

 
Description Ben's work
Geographic Reach Asia 
Policy Influence Type Participation in a national consultation
 
Description Eilidh IP
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Influenced training of practitioners or researchers
 
Description Maria's work
Geographic Reach Multiple continents/international 
Policy Influence Type Influenced training of practitioners or researchers
 
Description Michael's film work
Geographic Reach National 
Policy Influence Type Participation in a national consultation
Impact he CBC's first KTP transferred findings and skills to support new film funding streams within Creative Scotland, and enabled film companies to retain more of their IP and profits, rather than these being lost to agents and distributors. Sponsored by Creative Scotland, as was the related PhD thesis, KTP Associate Michael Franklin's work highlighted the need for digitally enabled business model investment and support that would improve the companies' long-term sustainability. His findings informed Creative Scotland's funding decisions, leading in 2011 to a ten-fold increase in its support for film marketing and distribution projects, and to a new category for marketing and distribution projects within its primary film production and exploitation fund. The KTP findings also stimulated the Scottish film industry to launch a new multimillion pound finance company, backed by a £500,000 cash contribution from Creative Scotland. The Mackendrick Film Fund is working with other investors to secure approximately £35million to provide a new means of financing films made by Scots or made in Scotland. During the KTP Michael led training workshops for film companies to improve digital marketing and other skills, such as increasing community engagement. He took a lead on the marketing and distribution segment of Creative Scotland's response to the DCMS review of film policy, extending the impact of his work to UK policy levels. Finally, Michael's analysis of social video-on-demand with film distribution company Distrify was cited in the 2014 Review of the Film Sector in Scotland, from BOP Consulting. These KTP activities and impacts were presented as part of a case study for the University of St Andrews School of Management submission to the 2014 Research Excellence Framework.
 
Description Michaels KTP
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Influenced training of practitioners or researchers
Impact impacted the ability of Scotland's film industry to capitalise on its intellectual property (films and related creative content) and compete in national and international markets. The research directly benefitted over 20 companies and the non-departmental government body that supports them, Creative Scotland. The impacts on film companies include improved marketing and distribution campaigns, access to innovative digital technology, diversified revenue opportunities, developed skillsets and attraction of increased investment. Creative Scotland has benefitted from redeveloped and increased industry funding programmes, improved capture and use of industry data, and enhanced staff skills. The research, considering the management and exploitation of digital technology in the film industry, includes a Knowledge Transfer Partnership (KTP) conducted during 2010-2012 and a PhD studentship (2012-ongoing), and builds on research during 2006-2013 into the capital foundations of the creative industries.
 
Description Orian and ACE review
Geographic Reach National 
Policy Influence Type Citation in systematic reviews
 
Description saskia and residency programmes
Geographic Reach National 
Policy Influence Type Influenced training of practitioners or researchers
 
Title Ben's new research area 
Description Identifying under-researched areas: early-age theatre Trained in literature and drama direction, Ben Fletcher-Watson undertook a qualitative survey of best practice in performing arts for very young audiences (birth to age 3) in Scotland. Engaging with several strands of literature, including the history of children's involvement in the performing arts, contemporary research into Theatre for Early Years (TEY), developmental psychology and pedagogy, the rights of children and citizen participation, the thesis explores the legitimacy of the genre as a theatrical form. Literature from the biomedical sciences on foetal development also was synthesized to provide a tentative taxonomy of the abilities of the unborn theatregoer. TEY challenges traditional conceptions of theatre as it dispenses with scripts, sets, props and occasionally even actors. Ben explored the genre's purpose, be this to educate, entertain, train spectators in 'theatre-literacy', provide societal benefits, act as 'babysitter', or to engage. He found that as Freudian notions of the baby as tyrant give way to perception of infants as intensely vulnerable and a belief that the first three years can fundamentally determine life chances, TEY is currently negotiating its position in the performing arts field. 
Type Of Material Improvements to research infrastructure 
Year Produced 2014 
Provided To Others? Yes  
Impact Ben's CASE research led to an invitation to contribute to the 2015 European Commission Joint Research Centre report edited by Stephane Chaudron, Young Children (0-8) and Digital Technology: A qualitative exploratory study across seven countries. His work during a CBC placement in 2013 with digital app developer Hippotrix, whom he helped produce an app derived from a popular TEY production, led to a 300% increase in turnover and major expansion of Hippotrix's business (see ESRC impact video--Annex B, Key Performance Indicator 7). Future research will include application of dramaturgical strategies to other fields such as Early Years television and autism-friendly cinema and theatre performances. 
URL http://www.st-andrews.ac.uk/news/archive/2015/makingtheatrechildsplay/
 
Title Bethany--under-researched area 
Description Identifying under-researched areas: The Hidden Dancers: A Sociological Analysis of Participatory Dance Activity and Practice in Glasgow, is a study undertaken by Bethany, an extensively trained (though non-professional) dancer. It uncovers and analyses the two-way relationship between social interaction and participatory dance practice, thus bridging studies that focus on dance and the body and those which focus on social interaction excluding the nature of dance activity . Through looking at how people behave and dance when they are in a particular social setting, i.e., analysing the social micro relations that characterise the dancing being performed, and how the dancing itself produces these social micro relations, this study analyses the hierarchy and patterns of social interaction inherent to them. Taking five cases of dance occurring in Glasgow (professional ballet, inclusive creative dance, line dancing, Highland dancing, and salsa club), participant observation allowed for not only evaluating the actions of participants and their opinions, attitudes and beliefs in the field, but also to kinesthetically experience the movement being taught. 
Type Of Material Improvements to research infrastructure 
Year Produced 2014 
Provided To Others? Yes  
Impact Bethany was invited to give a seminar on her research during an ESRC sponsored Overseas Institutional Visit to the Boyer College of Music and Dance at Temple University, Philadelphia, Pennsylvania. In addition, she and fellow CASE student Ben Fletcher-Watson founded a new outlet for research in creative performance fields, the peer-reviewed student-led journal, the Scottish Journal of Performance. The students' development of the journal was supported by a grant from the University of St Andrews Centre for Academic, Professional & Organisational Development, and it continues to be published by the Royal Conservatoire of Scotland. 
 
Title Michael 
Description Applying a nascent theoretical framework to a new empirical arena: Franklin's PhD thesis innovates in two ways: empirically, through an analysis of the previously unexamined role of film data; and theoretically, applying the concept of market devices, drawn from the sociology of finance literature, to an understanding of the film value chain. Originally based on KTP work, Franklin illustrates how, although digital technology has radically disrupted established ways of organising the film industry, digital marketing and distribution tools also provide the means through which filmmakers may manage this environment to their potential advantage. Digital Engagement Metrics (DEMs) such as Likes and Tweets that track interaction with marketing materials, function to present the audience as a 'market', and in doing so allow production companies to maintain control of their IP. Through a longitudinal case study of a film production company and its films, the work develops our understanding of how agencies networked through DEMS and including people, organisations, models, and creative products, interact across multiple instances of market construction. By tracing typically unseen calculative framing activity in a highly exclusive field, the study articulates the deeply interdependent combination of DEMs' quantitative and qualitative valuation capacities which frame and qualify films as goods, and help coordinate the arrangement of multiple economic transactions. Attention to the fine detail of the extensive, negotiated boundary work necessary for market attachment prompts a reconsideration of the smooth and linear Film Value Chain in understanding the empirical field, while the explanatory power of digital market devices has implications for further developing assemblage-oriented research in the creative industries. 
Type Of Material Improvements to research infrastructure 
Year Produced 2013 
Provided To Others? Yes  
Impact Michael's work in his CASE research, related KTP and Business Vouchers has informed Creative Scotland's financial and developmental support for the Scottish film industry. He has presented his work to multiple industry and academic bodies, and published the following papers and chapters: Franklin, M. (2012). "Internet-enabled Dissemination: Managing Uncertainty in the Film Value Chain". In Iordanova, D. and Cunningham, S. (eds.) Digital Disruption: Cinema Moves On-line. University of St Andrews Film Studies. Franklin, M. Stoyanova Russell, D. & Townley B. (Forthcoming). "From marketing to performing the market: the emerging role of digital data". In Mignant, N. Tirtaine, C. and Augros, J (eds) Film Marketing in a Global Era. CinEcoSa University of Paris/ British Film Institute Press. Franklin, M., Searle, N., Stoyanova Russell, D., and Townley, B. (2013). "Innovation in the application of digital tools for managing uncertainty: The Case of UK Independent Film". Journal of Creativity and Innovation Management. 22:3, 320-333. Franklin, M. (2013). "What metrics really mean, a question of causality and construction in leveraging social media audiences into business results: Cases from the UK film industry". Participations: Journal of Audience and Reception Studies 10:2 
 
Title Orian's modelling 
Description A research technique developed by Orian Brook during her CASE PhD has been cited as illustrating the "evidence gap" in understanding how arts engagement, personal behaviours and life outcomes are related, according to the 2014 Arts Council England evidence review, The Value of Arts and Culture to People and Society. Orian's research demonstrated that previous surveys and analyses of cultural engagement in England are based on "aspatial thinking", or failing to consider whether living close to an arts venue in?uences individuals' attendance; these surveys focus instead on individual demographic and socio-economic characteristics. However Orian's construction of an accessibility index for venues, analysed in parallel with socio-economic information on local audiences, illustrated that location of venues, as well as the geographic distribution of arts funding, does indeed impact attendance. The effect is not linear: those with the poorest access are more likely to attend than a linear trend would predict, perhaps an effect of having poorer access to other facilities so that residents will make multi-purpose trips to better-served locations. In addition, Brook found that good access predominantly benefits the best-educated but poor access has the greatest impact on the least qualified. 
Type Of Material Improvements to research infrastructure 
Provided To Others? No  
Impact In 2013 The Audience Agency, company sponsor of Orian's studentship, launched Audience Finder, an online data-sharing and capacity-development programme to support cultural organisations in reaching new and larger audiences. The programme applies Orian's spatial analysis technique to model how attendance is affected by an area's access to cultural opportunities, considering "big data" from cultural participation surveys, box offices, and online interactions. Such analyses of cultural engagement are critical to public and private funding and other capital resources for the arts, which Orian argues in light of her findings, must also consider geographic location. Orian's work has been recognised through invitations to serve on the editorial board of Cultural Trends, and to write a guest blog for the Department of Culture Media and Sport website (see http://dcmsblog.uk/2012/04/location-location-location/). In November 2012 she was invited to participate in a colloquium of academic and policy researchers focussed on improving the quality of knowledge about culture and creativity. 'The challenge of trustworthy creative evidence' event was organised by the Cultural Evidence Project (CEP) at London Metropolitan University, a response to the World Cities Culture Project, which developed out of the Greater London Authority's London: a Cultural Audit, and UK Government's Creative Industries Council revision of its Creative Industry Estimates. "Audience Finder is a combined data-sharing and capacity development programme. Analysis combines customer and behavioural data fed from box office systems, online interactions and a primary research survey exploring motivations and opinions. Much information will be made available as open data" 
URL http://www.audiencefinder.org
 
Title Secret Suitcases 
Description Games software: Secret Suitcases derives from design and promotional work conducted by PhD student Ben Fletcher-Watson while serving a CBC placement with app developer Hippotrix. The property is aimed at children 5 years and older and is based on the theatre performance, The Secret Life of Suitcases" by Ailie Cohen and Lewis Hetherington. 
Type Of Technology Webtool/Application 
Year Produced 2014 
Impact The app can be downloaded for free from the Apple App Store 
URL http://www.hippotrix.com/off-into-space/
 
Title VM Fireworks 
Description Entertainment software: VM Fireworks makes use of design and promotional work conducted by PhD student Ben Fletcher-Watson while serving a CBC placement with app developer Hippotrix. The property is aimed at all ages and enables users to choreograph fireworks to music. The project was based on the Virgin Money Fireworks Concert which closes the Edinburgh International Festival each year. VM Fireworks was created for Virgin Money with Edinburgh International Festival & the Scottish Chamber Orchestra. 
Type Of Technology Webtool/Application 
Year Produced 2014 
Impact The app can be downloaded for free from the Apple App Store 
URL http://www.hippotrix.com/our-apps/vm-fireworks/
 
Title White: The App 
Description Games software: White: the App derives from work conducted by PhD student Ben Fletcher-Watson while serving a CBC placement with app developer Hippotrix. The property is aimed at children 4 years and older, and is based on internationally renowned children's theatre show, White, by Catherine Wheels Theatre Company. 
Type Of Technology Webtool/Application 
Year Produced 2014 
Impact The app can be downloaded for free from the Apple App Store 
URL http://www.hippotrix.com/our-apps/seasons-2/
 
Description Adult tyranny in performing arts for children BFW 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Presentation of research findings to general audience for Keðja Encounter lecture (Hammerfest Dance Festival, Norway).
Year(s) Of Engagement Activity 2015
URL http://www.dansearenanord.no/talks-and-seminars-thursday.html
 
Description Anna's play with GWL 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact An ICC Business Voucher has launched a new partnership and opened the door to Lottery funding for a community performance project for Glasgow Women's Library (GWL). "Jaw Box" will be produced during 2014-15 by the Library and the Royal Conservatoire of Scotland (RCS), which joined forces during a Business Voucher project conducted in 2013 by Dr. Anna Birch.

Dr. Birch worked with the Library to develop a community performance project, and to form a partnership to raise funds and deliver the live and filmed performances of "Jaw Box". The partnership was given a significant boost in February with the award of £45,000 from Creative Scotland's Public Art Lottery Fund.It is anticipated that the project, which will involve up to 500 local women in various aspects of the production, will deliver a variety of social and artistic impacts, including:

increased confidence and self-esteem for participants
Increased exercising of the right to vote
Improved support networks for isolated and vulnerable women
Increased engagement with creative activities in Glasgow
Increased opportunities for employment through skills development
increased awareness of historical landmarks such as women's suffrage and the anniversary of World War I
enhanced awareness of social problems in Glasgow, and barriers to arts participation
development of a performance DVD which can be marketed via creative enterprise activity
Year(s) Of Engagement Activity 2014
URL http://www.st-andrews.ac.uk/icc/newsandevents/
 
Description BFW EFF panel 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Ben Fletcher-Watson spoke as a Panel member on "Autism in the spotlight: opportunities for autistic people on and off the stage", at Edinburgh Festival Fringe, Aug 2015.
Year(s) Of Engagement Activity 2015
 
Description BFW EFF panel2 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Ben Fletcher-Watson spoke as a Panel member on "Breaking Down Barriers: Early Years at the Fringe", at Edinburgh Festival Fringe, Aug 2014.
Year(s) Of Engagement Activity 2014
 
Description BFW EFF panel3 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Ben Fletcher-Watson spoke as aPanel member on "Relaxed performance: new ways to engage children with autism", Edinburgh Festival Fringe, Aug 2015.
Year(s) Of Engagement Activity 2015
 
Description BFW ESRC impact video 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact ESRC impact video reveals the involvement of PhD student Ben Fletcher-Watson in educational video company Hippotrix's development of a theatre app for children.
Year(s) Of Engagement Activity 2015
URL http://www.esrc.ac.uk/news-events-and-publications/impact-case-studies/making-theatre-child-s-play/
 
Description BFW Guardian livechat 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Ben Fletcher-Watson spoke as a Panel member on the interet livechat: "Research and development for startups", The Guardian, Culture Professionals , 9 Jul 2014.
Year(s) Of Engagement Activity 2014
URL http://www.theguardian.com/media-network/media-network-blog/2014/jul/07/innovation-r-and-d-startups-...
 
Description BFW London workshop 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Fletcher-Watson, B. Workshop: "Babies on the stage: contemporary practice in theatre for early years", London Bubble, London, Mar 2015.
Year(s) Of Engagement Activity 2015
 
Description BFW children's theatre mag 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Ben Fletcher-Watson published Magazine article: "Taking your baby to the theatre", Children's Theatre Magazine, Mar 2015.
Year(s) Of Engagement Activity 2015
 
Description BFW imaginate lecture 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Ben Fletcher-Watson gave a Public lecture: "Reducing risk in theatre for children and families", at Imaginate Festival, Edinburgh, 6 May 2014.
Year(s) Of Engagement Activity 2014
URL https://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=6&cad=rja&uact=8&ved=0ahUKEwjovbLy_J...
 
Description BFW mag article ASSITEJ 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Ben Fletcher-Watson published magazine article: "Great art for small people: how do we engage the youngest audience?", in ASSITEJ Annual Magazine, Apr 2015.
Year(s) Of Engagement Activity 2015
 
Description BFW magazine St Leonards 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Postgraduate students
Results and Impact Ben Fletcher-Watson authored an article: "Founding an open-access journal", for St Leonard's College Magazine, Sept 2014.
Year(s) Of Engagement Activity 2014
 
Description BFW platform lecture 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Fletcher-Watson, B. Workshop: "Enhancing theatre for babies: augmentation, apps and autism-friendly performance", Platform, Glasgow, Jun 2014.
Year(s) Of Engagement Activity 2014
 
Description BV launch 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact Discussions and questions were raised after the presentations

Organisations contacted the Institute to apply for Business Vouchers
Year(s) Of Engagement Activity 2010
 
Description Ben's talk to Impact workshop 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact Sharing of best practice in generating impact from research

requests for futher information
Year(s) Of Engagement Activity 2014
 
Description Bens journal mgmt workshop 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Postgraduate students
Results and Impact sharing of best practice in management of journals. Networking. questions and discussions.

raised profile of Scottish Journal of Performance.
Year(s) Of Engagement Activity 2014
URL https://www.st-andrews.ac.uk/icc/newsandevents/
 
Description Create in Fife 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact presentation of findings from research, sparked discussion and networking afterwards, supported partnership with public body

application received to Business Voucher programme
Year(s) Of Engagement Activity 2014
URL http://www.st-andrews.ac.uk/icc/newsandevents/newsarchive2013/
 
Description Dance for the very young: new directions BFW 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Open lecture regarding research findings, to Tanz Festival für Junges Publikum (Zug, Switzerland)
Year(s) Of Engagement Activity 2015
 
Description Dundee Creative Industries Research Seminar 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact Dundee Creative Industries Research Seminar. co-hosted by ICC and Leisure & Culture Dundee, Presentations by 9 CASE students to approx. 40 policy makers, local authority officers, CBC company sponsors, academics and students.

Project funding partners were made award of the research and asked questions about implications and future work
Year(s) Of Engagement Activity 2012
 
Description ESRC CBC conference 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact the CBC sent a large party of student and faculty researchers to the ESRC Capacity Building Clusters National Conference, 25th - 26th June 2013. Twelve papers were presented by the CBC and published in the Proceedings

confidence among 12 presentation teams to present their findings to external audiences; exchange of information and networking with other academics
Year(s) Of Engagement Activity 2013
URL http://www.st-andrews.ac.uk/icc/newsandevents/newsarchive2013/
 
Description Girl Geek workshops 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact The audience asked questions

Audience members contacted the Institute to apply for Business Vouchers
Year(s) Of Engagement Activity 2010
 
Description Global Popular Music Business 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact Researchers shared ideas and information

Researchers laid plans for future similar activities
Year(s) Of Engagement Activity 2011
 
Description Great art for small people: how do we engage the youngest audience? BFW 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact public lecture, "Great art for small people: how do we engage the youngest audience?" given to ASSITEJ Forum: Nordic Dance Platform ICE HOT (Oslo, Norway).
Year(s) Of Engagement Activity 2015
URL http://assitej.no/?page_id=1506
 
Description Hub showcase 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Policymakers/politicians
Results and Impact Raised profile of research among policymakers. Exchanged information, stimulated networking, discussions and questions

Scottish cabinet minister made aware of research programme and specific outputs, which he mentioned in his keynote address
Year(s) Of Engagement Activity 2013
URL http://www.st-andrews.ac.uk/icc/newsandevents/newsarchive2013/
 
Description Innovations in performance for the very young BFW 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact presentation of findings from research and sparked questions and discussions
Year(s) Of Engagement Activity 2015
 
Description MF Glasgow workshop 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Franklin, M. "New Digital Pathways" Identifying and Nurturing Talent: Best Practice and New Pathways in the Screen Industries Workshop. University of Glasgow, Centre for Cultural Policy Research, Edinburgh, UK (28.5.2014)
Year(s) Of Engagement Activity 2014
 
Description MF York blog 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Postgraduate students
Results and Impact Franklin, M. "Netflix changing the way films are financed". Invited blog commentary for Mediating Cultural Encounters Through European Screens (MeCettes) University of York, University of Copenhagen and Vrije Universiteit Brussel (30.10.2014)
Year(s) Of Engagement Activity 2014
 
Description MF film summit 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Franklin, M. "Tools for audience engagement and digital distribution" Panel Presentation, Scottish Film Summit, Film City Glasgow, Glasgow, UK (21.2.2015)
Year(s) Of Engagement Activity 2015
 
Description MF masters lecture 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Postgraduate students
Results and Impact Franklin, M. "Digital Marketing in the Creative Industries". Masters in marketing course: Customer led E-Marketing, Strathclyde Business School, University of Strathclyde, Glasgow, UK (13.3.2015).
Year(s) Of Engagement Activity 2015
 
Description MM Level 2 design 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Postgraduate students
Results and Impact Maclennan, M. Design Enterprise, Presentation to Level 3 Design Enterprise Students, Duncan of Jordanstone College of Art and Design, The University of Dundee, 20 March 2015
Year(s) Of Engagement Activity 2015
 
Description MM Library Congress 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Maclennan, M. Finding Forensic Jewels at The Library of Congress, The John W. Kluge Center, Library of Congress, Washington, D.C., 23 December 2014
Year(s) Of Engagement Activity 2014
 
Description MM NCA 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Maclennan, M. National Crime Agency (NCA) Specialist Interest Seminar on Unidentified Bodies and Remains, The College of Policing, Ryton, 30 April 2014
Year(s) Of Engagement Activity 2014
 
Description MM Sellafield 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Maclennan, M. Knowledge Innovation Network (KIN), Sellafield Ltd Nuclear Reprocessing Plant, Cheshire,16 January 2014
Year(s) Of Engagement Activity 2014
 
Description MM Washington 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Maclennan, M. Roundtable Session on Violence, Trauma and Transformation, The John W. Kluge Center, Library of Congress, Washington, D.C., 9 December 2014
Year(s) Of Engagement Activity 2014
 
Description MM doctoral training workshop 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Postgraduate students
Results and Impact Maclennan, M. Visual Methods Doctoral Training Workshop, Department of Advanced Research Methodologies, London School of Economics (LSE), 29 January 2014
Year(s) Of Engagement Activity 2014
 
Description MM euroscicon 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Maclennan, M. EuroSciCon Forensic Forum on Crime Scene Analysis and Victim Identification, The O2, London, 3 March 2014
Year(s) Of Engagement Activity 2014
 
Description MM level3 design 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Postgraduate students
Results and Impact Maclennan, M. presentation: Change by Design, Level 2 Craft and Design Students, The Old Medical School, University of Dundee, 5 November 2015
Year(s) Of Engagement Activity 2015
 
Description MM odontology 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Maclennan, M. Tattoos, Body Modifications and Jewellery (Collaboration with Dr. Alex Starkie), The British Association for Forensic Odontology (BAFO) Annual Conference, Crowne Plaza Hotel, Chester, 14 November 2015
Year(s) Of Engagement Activity 2015
 
Description MM olympia 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Maclennan, M. Forensic Europe Expo on Forensic Innovations to Solve Investigation, The Olympia, London, 29 April 2014
Year(s) Of Engagement Activity 2014
 
Description Maria's TedX 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Maria Maclennan presented her research in a TedX event organised near Inverness, Scotland. In the video of the presentation, she introduces the experimental field of forensic jewellery. Combining her love for design with forensic science Maria is leading the way in developing new techniques which can be used to identify bodies and bring closure to loved ones after mass disaster.
Year(s) Of Engagement Activity 2015
URL https://www.youtube.com/watch?v=8hjtyK0U3Dw
 
Description Prototype conf 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact conference sparked questions, actions

students were made aware of viability of research in craft and related creative industry issues
Year(s) Of Engagement Activity 2010
 
Description RSA ADding Value event 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact 21 November 2011: Adding Value: Creativity Applied - Laying the Foundations for Sustainable Growth. This public seminar focused on the Creative Economy, and was co-funded by RSA Media, Creative Industries, Culture and Heritage (MCICH) network. One hundred and fifty participants heard presentations by academic and industry leaders on the importance of design and innovation to the Creative Industries.

Plans were drawn up for future public engagement events
Year(s) Of Engagement Activity 2011
 
Description RSA Fest 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact talk sparked questions and discussion afterwards

audience was made aware of the Institute's research programme and grant award
Year(s) Of Engagement Activity 2015
 
Description RSA cultural heritage talk 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact the audience engaged in questions and discussion after panel presentation

Plans were discussed for future activity
Year(s) Of Engagement Activity 2011
 
Description Research and Knowledge Exchange Strathclyde event 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact students and practitioners exchanged ideas, asked questions

potential students and creative organisations asked about involvement with cluster programmes
Year(s) Of Engagement Activity 2011
 
Description Sara London working group 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Other audiences
Results and Impact Sara Schumacher was invited to join the committee for the Diocese of London's Capital Vision 2020 Creative Network. The Committee's role is to influence the policy and practice of the London Church of England related to the creative arts.
Year(s) Of Engagement Activity 2015
 
Description Saskia residency design event 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact The "Designing a New Residency" workshop was organised by PhD student Saskia Coulson on behalf of V&A Design Museum Dundee. It involved museum staff and 10 designers from a diverse range of Scottish design businesses prototyping future residency models for the museum.
Year(s) Of Engagement Activity 2014
 
Description Saskia's V&A event 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact presentation of finds from research. Sharing of best practice, stimulation of networking

invitations to meet with other practitioners
Year(s) Of Engagement Activity 2014
URL http://www.st-andrews.ac.uk/icc/newsandevents/title,249177,en.php
 
Description Social Media Marketing industry workshop 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Professional Practitioners
Results and Impact Social Media Marketing industry workshop provided guidance on adapting social media tools to SMEs' communication strategies.

The talk sparked interest in the research cluster's Business Voucher programme
Year(s) Of Engagement Activity 2012
 
Description Strategies for Success workshop 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Participants in your research and patient groups
Results and Impact Disseminated findings from research. Sparked networking and business planning among creative enterprises. Continued partnerships with public bodies.

Plans were made to present future events to disseminate information to creative practitioners. These events (3) were held in 2014.
Year(s) Of Engagement Activity 2013
URL http://www.st-andrews.ac.uk/icc/newsandevents/newsarchive2013/
 
Description The Business of Fashion conf 
Form Of Engagement Activity Scientific meeting (conference/symposium etc.)
Part Of Official Scheme? No
Type Of Presentation workshop facilitator
Geographic Reach International
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact participants shared ideas about research, asked questions

An outcome was a successful collaborative bid for a Humanities in the European Research Area grant, The Enterprise of Culture: International Structures and Connections in the Fashion Industry since 1945, coordinated by Leeds University.
Year(s) Of Engagement Activity 2012
 
Description Theatre for Early Years around the world: East meets West BFW 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact public lecture, "Theatre for Early Years around the world: East meets West" presented to Deai-no Forum (Tokyo/Okinawa, Japan)
Year(s) Of Engagement Activity 2015
 
Description Up Your IP workshops (3) 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Participants in your research and patient groups
Results and Impact dissemination of findings from research and sparked questions and discussions

raised profile among target audience of our research and of partner organisations
Year(s) Of Engagement Activity 2014
URL http://www.st-andrews.ac.uk/icc/newsandevents/title,251383,en.php
 
Description V&A residency day 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact 28 July 2014: Residency Seminar Day, Victoria & Albert Museum, London. This event was organised by PhD student Saskia Coulson as an outcome of her placement with the V&A, and was funded by ICC, the museum, and Duncan of Jordanstone College of Art and Design, University of Dundee. The event attracted managers of artist residencies from creative and cultural organisations

Participants shared best practice, discussed future residency programme development, and established a UK network of professional residency managers.
Year(s) Of Engagement Activity 2014
 
Description What Price Creativity conf 
Form Of Engagement Activity Scientific meeting (conference/symposium etc.)
Part Of Official Scheme? No
Type Of Presentation workshop facilitator
Geographic Reach International
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact participants exchanged information and ideas on research

Several conference papers will appear in a special issue of Journal of Cultural Economy, to be guest edited by Philip Roscoe and Barbara Townley, of ICC.
Year(s) Of Engagement Activity 2012
 
Description bfw workshop dance 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Fletcher-Watson, B. Workshop: "Giving children freedom: methods for creating dance theatre with and for the very young", Keðja Encounter, Hammerfest, Norway, Nov 2015.
Year(s) Of Engagement Activity 2015
 
Description cities network dundee conf 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact 23 April 2014: Culture, Vibrancy, and the City, Dundee. Public policy and business orientated seminar co-hosted by ICC and Scottish Cities Knowledge Centre (SCKC). The event considered policies and projects relevant to capitalising on creativity in cities, and featured presentations from ICC Director Professor Barbara Townley and PhD students Lorenzo Pergola and Ciaran McDonald. Speakers also represented Creative Scotland, Dundee Leisure and Culture, Dundee Contemporary Arts, and the City of Reykjavik.

participants were made aware of regional and professional differences in policy and practice
Year(s) Of Engagement Activity 2014
 
Description digital spark 2010 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact Questions and discussions were held

Participants contacted the Institute to enquire about enageing with research
Year(s) Of Engagement Activity 2010
 
Description make shift do dundee 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? Yes
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact CASE student Jo Bletcher curated with Dr Louise Valentine an exhibition of new work by students and craft and design practitioners and researchers; talks and demonstrations from leading researchers and makers; and public workshops in smart materials and new technologies.

Crafts Council chair Geoffrey Crossick made special mention of the Dundee event to the 280 Make:Shift (London) conference attendees; of the 20 other UK parallel events, Dundee's was the only one referred to.
Year(s) Of Engagement Activity 2014