Science in the Stadium pilot programme.

Lead Research Organisation: The Open University
Department Name: Faculty of Sci, Tech, Eng & Maths (STEM)

Abstract

This proposal has two chief aims:

a. Inspiring, informing and involving a Liverpool Football crowd at the Everton stadium (Goodison Park) with STFC research into the Roadmap Challenge "Is life unique to our planet".

b. Developing an effective method of engaging crowds of people attending an event like a football match with the big questions in STFC science.

Specifically, we aim to engage the crowd attending a football match at Goodison Park, the Everton home ground, with the questions "Is there life elsewhere in the Universe?" and "Could life on Earth come from outer space?" The activity will link to the research programmes of Dr Helen Fraser into the formation of complex molecules on the surface of ices in dust clouds and of Dr Ulrich Kolb into exoplanets, and will be informed by Dr Karen Olsson-Francis' (OU) work into the survival of micro-organisms in space, and Professor Charles Cockell's (Edinburgh) work into the bio-signatures of life in extreme environments.

Everton boasts being the first in many football innovations - one of its web sites is called School of Science. It is enthusiastic about the possibility of being the first in the League to engage its crowd with leading edge STFC science.

We expect the crowd to be about 38,000 people, this includes many families with children and OAP's. The crowd is mainly Liverpool based with over 25,000 of their season ticket holders living within easy traveling distance (30 miles) of the ground. The Everton fans have the lowest average income in the Premier League with 71% earning under £30,000 per year. It also has the highest fraction of season ticket holders from the two lowest social classifications. We are informed that they are a complete cross-section of the Liverpool population community in age and profession.

Overall Impact:
We expect a significant impact on the people of Liverpool. We wish to excite Liverpool with what we are doing, and the science issues, beforehand using the press and local radio stations to publicise the event. We aim to engage a significant section of the crowd in following the key questions embraced by STFC researchers including obtaining their own relevant images using Robotic Telescopes at the University of Bradford, Liverpool John Moore's University and Open University. There will be a forum to share thoughts and reflections on the issues, and the robotic telescopes will be available for schools to continue their interest in astronomy. The evaluation will also be aimed at developing the case to put to other football clubs to follow Everton and run similar events.

The design of the programme will involve experts from the Everton football club in how to interact with their crowds, experts in the Liverpool scene and how best to interact with the Liverpool public along with research scientists engaged in STFC-funded research. The programme is web based, accessible on smart phones, and will provide detailed feedback on the numbers and the level of involvement of each of the participants. The experts who help to design the programme will be further consulted in the evaluation to see how it can be further improved.

Planned Impact

It is the view of the editor of the RAS Astronomy Journal A & G (Astronomy and Geophysics) that the programme would form an excellent subject for a contribution. Dr Baruch is a regular contributor to A & G and would produce such a piece as the lead author soon after the event and its analysis had been completed.

Jen Heyes is very interested in developing the programme to present the science in other arenas. She has an exceptional reputation in delivering the most difficult subjects.

Her hugely ambitious, large scale, multi media production TREASURED staged in the magnificent setting of Liverpool Cathedral was billed as 'not to be missed' 4 stars (The Arts Desk).

Jen has been engaged as a director for Opera North, Young Tate, Punchdrunk Enrichment and by the Royal Liverpool Philharmonic Orchestra when she directed Diva Lesley Garrett, with the RLPO conducted by Dr Ian Tracey, in The Spirit of Christmas Concert Series. Jen's work has been described as 'highly innovative and very special' (Gemma Bodinetz) and 'gripping both in tense dialogue and lyrical description' (Libby Purves, The Times).
She produced and directed her production of Tony Teardrop, written by multi award winning Esther Wilson, designed by Myriddin Wannell (National Theatre of Wales, The Passion, Wildworks) photography by YellowKorner published Lee Jeffries, was described as a triumph by audiences and peers 'I will never look at the homeless in the same way again' Jimmy McGovern.
 
Title A 30 sec short animation introducing Science in the Stadium 
Description The 30 sec animation on habitability of exoplanets was created for a football crowd, to be shown in the run-up to a football match and during half time. The animation was developed collaboratively between the scientists who are co-Is and an artistic director (employed as a consultant) who has experience in producing stadium-wide arts events. The animation is meant to trigger interest, dialogue and reflection - and a click through to the project web site. 
Type Of Art Film/Video/Animation 
Year Produced 2016 
Impact The official version of the animation became only available on the day of the Science in the Stadium event on 15 May 2016 at Goodison Park. Draft versions (with slightly different top & tail) were circulated earlier and were then used on different platforms on the day. The most watched version was the one shared by Tim Peake's Facebook page, on the day of the event: https://www.facebook.com/ESATimPeake/videos/1158456140860837 This accumulated 47k views & 1k likes. 
URL https://www.youtube.com/watch?v=YB_BkOkdO7E
 
Description Interview Everton FanZone 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact Science in the Stadium centred on pre-match and in-match publicity in the form of an exhibition, short presentation and broadcasting the bespoke Science in the Stadium 30 sec animation on 15 May 2016 at Goodison Park, for the Everton v Norwich match. This short presentation by the PI took place on the stage of Everton's open-air FanZone in front of the stadium, as part of the wider pre-match entertainment programme. The presentation was conducted in the form of an interview by the FanZone presenter, and concluded in the showing of the Science in the Stadium animated video clip. The estimated Fanzone audience at the time was 2,000.
Year(s) Of Engagement Activity 2016
 
Description Press release associated with Science in the Stadium 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact In the week before the match-day event both The Open University and Everton FC put out a respective press release:
https://www3.open.ac.uk/media/fullstory.aspx?id=30100
http://www.evertonfc.com/news/2016/05/09/science-in-the-stadium
Year(s) Of Engagement Activity 2016
URL http://www.evertonfc.com/news/2016/05/09/science-in-the-stadium
 
Description Science in the Stadium exhibition 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact Alongside the main presentation of a short video during half time of the Everton versus Norwich Premiership football match on 15 May in the stadium at Goodison Park there was a pre-match exhibition, jointly staffed by Open University, STFC, UKSA, NSO and Faulks Telescope representatives. This event was in the "Everton Hub", a secondary school next to the stadium, and part of the usual pre-match activities.
Year(s) Of Engagement Activity 2016
 
Description Science in the Stadium website 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Science in the Stadium centred on pre-match and in-match publicity in the form of an exhibition, short presentation and broadcasting the bespoke Science in the Stadium 30 sec animation on 15 May 2016 at Goodison Park, for the Everton v Norwich match. All activities included reference to the project website which was designed as a portal for more information, and as a platform facilitating discussions.
Year(s) Of Engagement Activity 2016
URL http://www.scienceinthestadium.org