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Is Social Norms Marketing Effective? A Case Study in Domestic Electricity Consumption

First Author: Harries T, Rettie R And Studley M

Attributed to: Sandpit: CHARM: Digital technology: shaping consumer behaviour by informing conceptions of 'normal' practice. funded by EPSRC

Abstract

No abstract provided

Bibliographic Information

Publication URI: http://www.cambridgescholars.com/contemporary-issues-in-social-marketing-16

Type: Book Chapter

Edition: Krzysztof Kubacki and Sharyn Rundle-Thiele

Book Title: Contemporary Issues in Social Marketing (2013)

Page Reference: 158-72

ISBN: 978-1-4438-5024-7