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Marketing social norms: Social marketing and the 'social norm approach' (2012)

First Author: Burchell K

Attributed to: Sandpit: CHARM: Digital technology: shaping consumer behaviour by informing conceptions of 'normal' practice. funded by EPSRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1002/cb.1395

Publication URI: http://dx.doi.org/10.1002/cb.1395

Type: Journal Article/Review

Parent Publication: Journal of Consumer Behaviour

Issue: 1