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Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry (2014)

First Author: Morton, S.

Attributed to: Design in Action funded by AHRC

Abstract

No abstract provided

Bibliographic Information

Publication URI: http://designprinciplesandpractices.com/_uploads/G14_Final_Program_Web.pdf

Type: Conference/Paper/Proceeding/Abstract