What metrics really mean, a question of causality and construction in leveraging social media audiences into business results: Cases from the UK film industry (2013)

First Author: Franklin, M.
Attributed to:  Creative Industries Scotland: Capitalising on Creativity funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Publication URI: http://www.participations.org/Volume%2010/Issue%202/18.pdf

Type: Journal Article/Review

Volume: 10

Parent Publication: Participations: Journal of Audience and Reception Studies

Issue: 2