The role of social value creation in business model formulation at the bottom of the pyramid - Implications for MNEs? (2014)

First Author: Sinkovics N

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1016/j.ibusrev.2013.12.004

Publication URI: http://dx.doi.org/10.1016/j.ibusrev.2013.12.004

Type: Journal Article/Review

Parent Publication: International Business Review

Issue: 4