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From marketing to performing the market: the emerging role of digital data

First Author: Franklin, M.,

Attributed to: Creative Industries Scotland: Capitalising on Creativity funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Publication URI: https://he.palgrave.com/page/detail/film-marketing-into-the-twenty-first-century-nolwenn-mingant/?sf1=barcode&st1=9781844578382

Type: Book Chapter

Book Title: Film Marketing into the 21st Century (2015)

ISBN: 9781844578382