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Brands in International and Multi-Platform Expansion Strategies: Economic and Management Issues

First Author: Doyle G

Attributed to: Multi-platform media and the digital challenge: Strategy, Distribution and Policy funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1007/978-3-319-18236-0_4

Publication URI: http://dx.doi.org/10.1007/978-3-319-18236-0_4

Type: Book Chapter

Book Title: Handbook of Media Branding (2015)

Page Reference: 53-64

ISBN: 978-3-319-18235-3