Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth (2014)
Attributed to:
Consumer Data Research Support Service (CDRSS)
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1016/j.jcps.2014.05.004
Publication URI: http://dx.doi.org/10.1016/j.jcps.2014.05.004
Type: Journal Article/Review
Parent Publication: Journal of Consumer Psychology
Issue: 1