Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth (2015)

First Author: Eisingerich A
Attributed to:  Consumer Data Research Support Service (CDRSS) funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1016/j.jcps.2014.05.004

Publication URI: http://dx.doi.org/10.1016/j.jcps.2014.05.004

Type: Journal Article/Review

Parent Publication: Journal of Consumer Psychology

Issue: 1