A Cognitive Mapping Approach to Business Models: Representing Causal Structures and Mechanisms

Abstract

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Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1108/s0742-332220150000033025

Publication URI: http://dx.doi.org/10.1108/s0742-332220150000033025

Type: Book Chapter

Book Title: Business Models and Modelling (2015)

Page Reference: 207-239

ISBN: 978-1-78560-463-8