From Broadcast Design to On-Brand TV: Repositioning Expertise in the Promotional Screen Industries
Attributed to:
TV and Digital Promotion: Agile Strategies for a New Media Ecology
funded by
AHRC
Abstract
No abstract provided
Bibliographic Information
Publication URI: http://www.taylorandfrancis.com/books/details/9781138831698/
Type: Book Chapter
Edition: 2nd
Book Title: Production Studies, The Sequel (2015)
Page Reference: 46-58
ISBN: 9781138831698