Using commercial big data to inform social policy: Possibilities, ethics, methods and obstacles (2014)
Attributed to:
Neo-demographics: Opening Developing World Markets by Using Personal Data and Collaboration
funded by
EPSRC
Abstract
No abstract provided
Bibliographic Information
Publication URI: http://macromarketing.org/wp-content/uploads/2014/07/Proceedings-39th-Macromarketing-Conference-Final.pdf
Type: Conference/Paper/Proceeding/Abstract
Volume: 2014
Issue: 39