Does Online Search Predict Sales? Evidence from Big Data for Car Markets in Germany and the UK (2016)
Attributed to:
Valuing Intangibles: Ranking Brands, Measuring Trade Mark Use
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Publication URI: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2832004
Type: Working Paper