Modelling of Consumer Goods Markets
Attributed to:
Smart Data Analytics for Business and Local Government
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.4018/978-1-4666-6547-7.ch020
Publication URI: http://dx.doi.org/10.4018/978-1-4666-6547-7.ch020
Type: Book Chapter
Book Title: Handbook of Research on Managing and Influencing Consumer Behavior - (2015)
Page Reference: 468-492
ISBN: 9781466665477