Introducing the Consumer Data Research Centre (CDRC) (2016)

First Author: Vij N

Attributed to: Retail Business Datasafe funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1057/s41263-016-0007-8

Publication URI: http://dx.doi.org/10.1057/s41263-016-0007-8

Type: Journal Article/Review

Parent Publication: Journal of Direct, Data and Digital Marketing Practice

Issue: 4