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Marketers' Influence on Media: Renewing the Radical Tradition for the Digital Age

First Author: Hardy J

Attributed to: Branded Content Research Network funded by AHRC

Abstract

No abstract provided

Bibliographic Information

Publication URI: https://www.routledge.com/Explorations-in-Critical-Studies-of-Advertising/Hamilton-Bodle-Korin/p/book/9781138649521

Type: Book Chapter

Book Title: Explorations in Critical Studies of Advertising (2017)

Page Reference: pp13-27. 15 pages

ISBN: 978-1-138-64952-1