Effects of Lightness-Location Congruency on Consumers' Purchase Decision-Making (2016)

First Author: Sunaga T
Attributed to:  Rethinking the Senses: Uniting the Philosophy and Neuroscience of Perception funded by AHRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1002/mar.20929

Publication URI: http://dx.doi.org/10.1002/mar.20929

Type: Journal Article/Review

Parent Publication: Psychology & Marketing

Issue: 11