Using clustering of rankings to explain brand preferences with personality and socio-demographic variables (2017)

First Author: Müllensiefen D
Attributed to:  A multicriterion approach for cluster validation funded by EPSRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1080/02664763.2017.1339025

Publication URI: http://dx.doi.org/10.1080/02664763.2017.1339025

Type: Journal Article/Review

Parent Publication: Journal of Applied Statistics

Issue: 6