Expanding the boundaries of brand communities: the case of Fairtrade Towns (2018)

First Author: Samuel A

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1108/ejm-03-2016-0124

Publication URI: http://www.emeraldinsight.com

Type: Journal Article/Review

Parent Publication: European Journal of Marketing

Issue: 3/4