Resisting the Brand, Resisting the Platform? Digital Genres and The Contestation of Corporate Powers in Belén Gache'
Abstract
No abstract provided
Bibliographic Information
Publication URI: https://rowman.com/ISBN/9781498568289/Branding-Latin-America-Strategies-Aims-Resistance
Type: Book Chapter
Book Title: Branding Latin America (2018)
Page Reference: 20
ISBN: 1498568270