The dynamic nature of social accounts: An examination of how interpretive processes impact on account effectiveness (2016)

First Author: Tucker D

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1016/j.jbusres.2016.06.014

Publication URI: http://dx.doi.org/10.1016/j.jbusres.2016.06.014

Type: Journal Article/Review

Parent Publication: Journal of Business Research

Issue: 12