Branded Content: Rupture, rapture and reflections (2017)

First Author: MacRury I
Attributed to:  Branded Content Research Network funded by AHRC

Abstract

No abstract provided

Bibliographic Information

Publication URI: http://www.promotionalcommunications.org/index.php/pc/article/download/109/118

Type: Journal Article/Review

Volume: 5

Parent Publication: Journal of Promotional Communications

Issue: 3