📣 Help Shape the Future of UKRI's Gateway to Research (GtR)

We're improving UKRI's Gateway to Research and are seeking your input! If you would be interested in being interviewed about the improvements we're making and to have your say about how we can make GtR more user-friendly, impactful, and effective for the Research and Innovation community, please email gateway@ukri.org.

International Franchising Relationships

First Author: Robson M

Attributed to: Best in Class International Franchise Model: Optimizing Performance for UK retailers funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1007/978-3-319-61385-7_17

Publication URI: http://dx.doi.org/10.1007/978-3-319-61385-7_17

Type: Book Chapter

Book Title: Advances in Global Marketing (2018)

Page Reference: 427-446

ISSN: 2193-9616