D9708A2D-D987-487A-B84B-84F0D5F474E8Consumer Data Research Support Service (CDRSS)Research GrantES/L011891/1924BE15C-91F2-4AAD-941A-3F338324B6AEESRCINCOME_ACTUAL88273162D8A8CDD-7783-4C3B-BD26-E5CCF94FDC2ABreaking niche sustainable products out into the mainstream: the cases of organic milk and free range eggsBusiness Strategy and the Environment58cf3a58be8e94038a950f0775527633Chintakayala PK2018-01-01https://onlinelibrary.wiley.com/doi/full/10.1002/bse.2050In PressJournal Article/Review5aa8f789ac4e07.01818390