Why do retailers advertise store brands differently across product categories? (2018)
Attributed to:
Developing Robust Methods for Evaluating Policies in the Markets for Food and Nutrition
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Publication URI: https://kateelizabethsmithdotcom.files.wordpress.com/2018/03/storebrandpaper.pdf
Type: Journal Article/Review
Volume: 66
Parent Publication: The Journal of Industrial Economics
Issue: 3