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Why do retailers advertise store brands differently across product categories? (2018)

First Author: Griffith, R.

Attributed to: Food consumption, Advertising and Dynamics funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Publication URI: https://kateelizabethsmithdotcom.files.wordpress.com/2018/03/storebrandpaper.pdf

Type: Journal Article/Review

Volume: 66

Parent Publication: The Journal of Industrial Economics

Issue: 3