Why do retailers advertise store brands differently across product categories? (2018)

First Author: Griffith, R.
Attributed to:  Food consumption, Advertising and Dynamics funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Publication URI: https://kateelizabethsmithdotcom.files.wordpress.com/2018/03/storebrandpaper.pdf

Type: Journal Article/Review

Volume: 66

Parent Publication: The Journal of Industrial Economics

Issue: 3