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Branded Content: Implications for Social Communications

First Author: Hardy J

Attributed to: Branded Content Research Network funded by AHRC

Abstract

No abstract provided

Bibliographic Information

Publication URI: https://www.thebcma.info/bcma-book-fifteen-years-a-branded-content-story-now-available/

Type: Book Chapter

Book Title: Fifteen Years, A Branded Content Story (2018)

Page Reference: 21-25