Global marketing in business-to-business contexts: Challenges, developments, and opportunities (2019)

First Author: Leonidou C

Attributed to: CDRC funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1016/j.indmarman.2018.04.016

Publication URI: http://dx.doi.org/10.1016/j.indmarman.2018.04.016

Type: Journal Article/Review

Parent Publication: Industrial Marketing Management