Global marketing in business-to-business contexts: Challenges, developments, and opportunities (2019)
Attributed to:
CDRC
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1016/j.indmarman.2018.04.016
Publication URI: http://dx.doi.org/10.1016/j.indmarman.2018.04.016
Type: Journal Article/Review
Parent Publication: Industrial Marketing Management