Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets (2018)
Attributed to:
Consumer Data Research Support Service (CDRSS)
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1016/j.indmarman.2017.12.016
Publication URI: http://dx.doi.org/10.1016/j.indmarman.2017.12.016
Type: Journal Article/Review
Parent Publication: Industrial Marketing Management