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The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers (2017)

First Author: Ou Y

Attributed to: Consumer Data Research Support Service (CDRSS) funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1016/j.jbusres.2017.07.011

Publication URI: http://dx.doi.org/10.1016/j.jbusres.2017.07.011

Type: Journal Article/Review

Parent Publication: Journal of Business Research