Why Do Retailers Advertise Store Brands Differently Across Product Categories? (2019)
Attributed to:
Centre for the Microeconomic Analysis of Public Policy
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1111/joie.12178
Publication URI: http://dx.doi.org/10.1111/joie.12178
Type: Journal Article/Review
Parent Publication: The Journal of Industrial Economics
Issue: 3