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Why Do Retailers Advertise Store Brands Differently Across Product Categories? (2019)

First Author: Griffith R

Attributed to: Centre for the Microeconomic Analysis of Public Policy funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1111/joie.12178

Publication URI: http://dx.doi.org/10.1111/joie.12178

Type: Journal Article/Review

Parent Publication: The Journal of Industrial Economics

Issue: 3