Using gamification to transform the adoption of servitization (2017)
Attributed to:
Transforming the adoption of Product-Service Systems through innovations in applied gaming technology
funded by
EPSRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1016/j.indmarman.2016.12.005
Publication URI: http://dx.doi.org/10.1016/j.indmarman.2016.12.005
Type: Journal Article/Review
Parent Publication: Industrial Marketing Management