Using gamification to transform the adoption of servitization (2017)

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1016/j.indmarman.2016.12.005

Publication URI: http://dx.doi.org/10.1016/j.indmarman.2016.12.005

Type: Journal Article/Review

Parent Publication: Industrial Marketing Management