Introduction
Attributed to:
Branded Content Research Network
funded by
AHRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.4324/9781315558646-1
Publication URI: http://dx.doi.org/10.4324/9781315558646-1
Type: Book Chapter
Book Title: The Advertising Handbook (2018)
Page Reference: xiii-xxi