Branded Content

First Author: Hardy J
Attributed to:  Branded Content Research Network funded by AHRC

Abstract

No abstract provided

Bibliographic Information

Publication URI: https://www.taylorfrancis.com/books/innovation-advertising-branding-communication-llu%C3%ADs-mas-manch%C3%B3n/e/10.4324/9781003009276

Type: Book Chapter

Edition: 1

Book Title: Innovation in Advertising and Branding Communication (2021)

Page Reference: 21

ISBN: 9781003009276