Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda (2021)
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1177/0022242921993176
Publication URI: http://dx.doi.org/10.1177/0022242921993176
Type: Journal Article/Review
Parent Publication: Journal of Marketing
Issue: 3