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Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda (2021)

First Author: Anderson S

Attributed to: Complementing Managerial Capital with Business Information: A Field Experiment on International Consulting for Entrepreneurs in Uganda and Rwanda. funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1177/0022242921993176

Publication URI: http://dx.doi.org/10.1177/0022242921993176

Type: Journal Article/Review

Parent Publication: Journal of Marketing

Issue: 3