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The impact of power on destination advertising effectiveness: The moderating role of arousal in advertising (2020)

First Author: Jiang H

Attributed to: Consumer Data Research Support Service (CDRSS) funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1016/j.annals.2020.102926

Publication URI: http://dx.doi.org/10.1016/j.annals.2020.102926

Type: Journal Article/Review

Parent Publication: Annals of Tourism Research