From Pitching to Briefing: Extending entrepreneurial storytelling to new audiences (2021)
Attributed to:
The Second Most Important Pitch: How Digital Start-Ups Must Navigate the Endorsement Economy To Scale
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1177/01708406211024564
Publication URI: http://dx.doi.org/10.1177/01708406211024564
Type: Journal Article/Review
Parent Publication: Organization Studies
Issue: 5