Making sense of place branding: Adopting a sensemaking, sensefiltering and sensegiving lens
Abstract
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Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.4337/9781839102851.00024
Publication URI: http://dx.doi.org/10.4337/9781839102851.00024
Type: Book Chapter
Book Title: A Research Agenda for Place Branding (2021)