How to design good experiments in marketing: Types, examples, and methods (2021)

First Author: Viglia G

Attributed to: CDRC funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1016/j.indmarman.2021.08.007

Publication URI: http://dx.doi.org/10.1016/j.indmarman.2021.08.007

Type: Journal Article/Review

Parent Publication: Industrial Marketing Management