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"Hacking marketing": how do firms develop marketers' expertise and practices in a digital era? (2023)

First Author: Najmeh Hafezieh

Attributed to: The Second Most Important Pitch: How Digital Start-Ups Must Navigate the Endorsement Economy To Scale funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Publication URI: https://www.emerald.com/insight/content/doi/10.1108/JEIM-12-2021-0530/full/html

Type: Journal Article/Review

Parent Publication: Journal of Enterprise Information Management