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Examining the efficacy of non-market and market driving activities of B2B international firms (2023)

First Author: Khan H

Attributed to: Key factors in the international market driving process: The role of internal competencies and external network actors funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1016/j.indmarman.2023.03.006

Publication URI: https://api.elsevier.com/content/abstract/scopus_id/85152667484

Type: Journal Article/Review

Parent Publication: Industrial Marketing Management